Herrick Lake Investments

Paul Herrick serves as the principal overseeing investment decisions for the family office. The office's lean structure — typical of single-family offices managing proprietary wealth — suggests a centralized decision-making process without an external investment committee. No additional named investment professionals have been publicly identified.

The firm focuses on direct ownership of income-producing real estate and structured private credit. Target asset classes include multifamily residential and industrial properties, with a geographic emphasis on Wisconsin and the broader Midwest. The strategy avoids speculative development, preferring stabilized assets with in-place cash flow that suit a multi-generational holding period.

No. The firm operates as a single-family office deploying proprietary capital from the Herrick family. It does not solicit outside investors, market to institutional LPs, or participate in commingled fund structures. This structure exempts the office from SEC registration as an investment adviser and removes external reporting obligations.

While the precise wealth origin has not been publicly detailed, the Herrick family's roots are tied to manufacturing and real estate interests in Wisconsin. The office's location in Mequon — a Milwaukee suburb with deep industrial-family history — and its asset preferences suggest wealth accumulated through privately held operating companies and long-term property holdings in the Upper Midwest.

The office appears to favor unlevered or lightly-levered sole-ownership positions in real assets, a posture aligned with perpetual-hold family capital. No co-investors have been publicly documented, and the firm does not participate in third-party general partner relationships or club-deal networks that would be visible to industry databases.