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Herrick Lake Investments
Herrick Lake Investments was established in Mequon, Wisconsin as the private investment vehicle for the Herrick family, whose wealth originates from...
Herrick Lake Investments
Herrick Lake Investments was established in Mequon, Wisconsin as the private investment vehicle for the Herrick family, whose wealth originates from long-held operating businesses and real estate holdings in the Upper Midwest. The office is led by Paul Herrick and operates without a public-facing website, external marketing, or disclosed fundraising activity — a profile consistent with a single-family office focused on capital preservation across generations. The firm's strategy centers on direct ownership of income-producing real estate and select private credit opportunities. Asset classes include multifamily residential, industrial properties, and structured debt instruments. Herrick Lake targets stabilized, cash-flowing assets, bypassing greenfield development in favor of existing properties with in-place yield. The investment footprint concentrates on Wisconsin and the broader Midwest, with selective exposure to Sunbelt markets where demographic trends support long-term rental demand. Known co-investors are not publicly documented, reflecting a preference for unlevered or lightly-levered sole-ownership positions. Team size and total deployment remain private. The office has not disclosed adjacent philanthropic foundations or operating-company subsidiaries, though its Mequon location suggests proximity to the family's legacy business interests. No recent fund closings or personnel moves have been publicly announced. A defining structural feature is the office's deliberate opacity — Herrick Lake does not solicit outside capital, report to limited partners, or respond to industry benchmarks. This isolation from institutional reporting cycles allows the firm to price assets independently and hold through market dislocations, a governance advantage unavailable to managers with redemption gates or quarterly shareholder demands.
General information
Firm type
Single Family Office
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Mequon
Corporate office
Mequon, WI, United States
Principals
Paul Herrick
Principal
Sector focus
Frequently asked questions
Who runs investment decisions at Herrick Lake Investments?
Paul Herrick serves as the principal overseeing investment decisions for the family office. The office's lean structure — typical of single-family offices managing proprietary wealth — suggests a centralized decision-making process without an external investment committee. No additional named investment professionals have been publicly identified.
What is Herrick Lake's investment strategy?
The firm focuses on direct ownership of income-producing real estate and structured private credit. Target asset classes include multifamily residential and industrial properties, with a geographic emphasis on Wisconsin and the broader Midwest. The strategy avoids speculative development, preferring stabilized assets with in-place cash flow that suit a multi-generational holding period.
Does Herrick Lake Investments accept outside capital?
No. The firm operates as a single-family office deploying proprietary capital from the Herrick family. It does not solicit outside investors, market to institutional LPs, or participate in commingled fund structures. This structure exempts the office from SEC registration as an investment adviser and removes external reporting obligations.
Is the underlying wealth of Herrick Lake Investments publicly known?
While the precise wealth origin has not been publicly detailed, the Herrick family's roots are tied to manufacturing and real estate interests in Wisconsin. The office's location in Mequon — a Milwaukee suburb with deep industrial-family history — and its asset preferences suggest wealth accumulated through privately held operating companies and long-term property holdings in the Upper Midwest.
What is Herrick Lake's known posture on leverage and co-investment?
The office appears to favor unlevered or lightly-levered sole-ownership positions in real assets, a posture aligned with perpetual-hold family capital. No co-investors have been publicly documented, and the firm does not participate in third-party general partner relationships or club-deal networks that would be visible to industry databases.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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