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Hershey's
Hershey's is an SEC-registered investment adviser in Lancaster, PA, registered since 2023.
Hershey's
Hershey's is an SEC-registered investment adviser in Lancaster, PA, registered since 2023. The firm manages $152 million in assets, $150 million on a discretionary basis. It has 6 employees, including 2 investment advisers.
General information
Firm type
Single Family Office
Year founded
1905
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Hershey
Corporate office
Hershey, PA, United States
Principals
Michele Buck
Chairman, President and CEO of The Hershey Company
Sector focus
Frequently asked questions
Who controls The Hershey Company?
The Hershey Trust Company holds approximately 80% of the voting power of The Hershey Company. The trust was established by Milton S. Hershey to benefit the Milton Hershey School exclusively. Voting control ensures the company's profits continue to serve the educational mission rather than short-term shareholder returns.
Is the Hershey Trust structured as a traditional family office?
No. Unlike a family office serving heirs, the Hershey Trust Company exists solely to fund the Milton Hershey School. There is no family wealth transfer — the trust's single beneficiary is the school. It operates like a single-family office with an endowment mandate, where investment returns and dividends from The Hershey Company directly sustain school operations.
What assets does the Hershey Trust manage beyond The Hershey Company?
The trust's portfolio includes Hershey Entertainment & Resorts — which operates Hersheypark, Hotel Hershey, and the Hershey Lodge — along with significant commercial and residential real estate in Hershey, Pennsylvania. It also holds a diversified investment portfolio of public equities and fixed income to support the Milton Hershey School's operating budget and long-term endowment.
Does the Hershey Trust make external fund commitments or direct investments?
The trust primarily invests through its controlling equity stake in The Hershey Company and its wholly owned Hershey Entertainment & Resorts subsidiary. It does not actively pursue external venture or private equity fund commitments as a primary strategy. Its investment focus remains on preserving and growing assets to fund the Milton Hershey School's educational mission in perpetuity.
How does governance work at the Hershey Trust Company?
The Hershey Trust Company is governed by an independent board of directors that manages both the trust's fiduciary responsibilities and its role as controlling shareholder of The Hershey Company. The board includes investment, legal, and governance professionals. The Pennsylvania Attorney General's office has oversight authority over the charitable trust, adding an unusual layer of public accountability rare among single-family offices.
What is the relationship between the Hershey Trust and the Milton Hershey School?
The Milton Hershey School is the trust's sole beneficiary. The trust was created in 1909 by Milton and Catherine Hershey explicitly to fund the school, which they had founded in 1909 as the Hershey Industrial School. The school serves over 2,200 students annually from low-income families, providing free housing, education, healthcare, and meals funded entirely by trust distributions.
Has the Hershey Trust ever considered selling The Hershey Company?
There have been periods when external offers prompted debate. Most notably, in 2002, the Hershey Trust board initiated a sale process of The Hershey Company to diversify its endowment, sparking public and legal opposition. The Pennsylvania Attorney General ultimately blocked the sale, reinforcing the trust's perpetual control model. In 2016, Mondelez International made an unsolicited $23 billion bid, but Hershey's board declined, maintaining the trust-controlled structure.
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