Horiko Capital Management

Amir Reshef, the Managing Partner, is the principal decision-maker. He founded and sold Dealix Corporation before formalizing his family office activities under Horiko in 2013. The firm reflects a single operator's judgment rather than a committee process.

Deal flow is relational and founder-centric, drawing on Reshef's two decades as an operator and angel investor in the Canadian and Israeli tech ecosystems. His involvement with networks like C100 provides access to early-stage companies with North American ambitions, particularly in B2B software, mobility, and PropTech.

Horiko is a pure single-family office; it does not manage outside capital or charge management fees. Despite an active venture-style deal cadence, it has never launched a committed fund, preserving permanent capital flexibility.

The firm concentrates on direct equity investments, principally at Seed through Series B stages. Public records do not indicate a practice of LP commitments into external venture or growth funds.

Horiko invests in technology-enabled services across mobility and transportation, enterprise software, property technology, AI/ML, and digital health. These clusters connect to Reshef's operating history in lead generation and data-rich service platforms.

The wealth originates from the 2005 sale of Dealix Corporation, an automotive lead-generation platform founded by Amir Reshef, to Cobalt Group, a provider of digital marketing services for the automotive industry.

Horiko typically acts as a direct participant in rounds rather than as a passive co-investor tagging into GP-led deals. Its engagements often carry a board-observer or advisory dimension, consistent with a family office led by a former founder.