Horsepower Automotive Group

Horsepower Automotive Group

Horsepower Automotive Group is headquartered in Henderson, Nevada, functioning as the family office and holding entity for a collection of automotive aftermarket brands. The group's structure is built on acquiring established names in vehicle performance, off-road suspension, and accessory manufacturing, then consolidating distribution through franchised auto dealers and specialty retailers. The firm's portfolio spans direct-to-consumer e-commerce, wholesale parts distribution, and private-label manufacturing. Confirmed acquisitions include Roadwire, an aftermarket leather interior brand acquired around 2013, and Gauge Magazine. The geographic footprint centers on the US Southwest and Midwest, with distribution relationships reaching independent dealers nationally. The operating model relies on vertical integration — owning brands, manufacturing facilities, and distribution channels to capture margin at each tier. The management team, historically led by founder Dan Wewer, expanded through debt-financed acquisitions in the 2010s; Roadwire was later sold to Global Automotive Interiors. Professional headcount is not publicly disclosed. Structurally, Horsepower Automotive Group differs from a conventional investment office by functioning more as an operating holding company. Its strategy does not involve third-party capital or fund commitments, positioning it closer to a permanent capital vehicle that manages wealth through wholly-owned industrial businesses rather than diversified portfolio allocation.