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INCENTIVE AS
Incentive is a partner-owned, independent Nordic investment firm managing a concentrated portfolio of long-term equity investments in publicly listed...
Overview
Incentive is a partner-owned, independent Nordic investment firm managing a concentrated portfolio of long-term equity investments in publicly listed Northern European companies. Its investment horizon is long-term, focusing on companies with leading market positions run by capable management. Investor base includes university endowments, foundations, institutional investors and family offices.
General information
Firm type
RIA
Year founded
2014
Location
Region
Europe
Country
Norway
City
Oslo
Principals
Svein Høgset
Chief Executive Officer and Chief Investment Officer
Niklas Antman
Mikael Berglund
Alexander Kopp
Sector focus
Frequently asked questions
What is the source of wealth behind INCENTIVE AS?
The wealth originates from Geir Holmgren's long executive career at Storebrand, one of Norway's largest financial institutions, where he served as CEO. The liquidity events tied to his leadership tenure and equity compensation during Storebrand's growth form the capital base.
Which geographies does INCENTIVE AS focus on?
The office concentrates on the Nordic region—Norway, Sweden, and Denmark—with additional activity in Germany. The geographic scope reflects Holmgren's professional network and the office's preference for markets where it can source through trusted local relationships rather than broad auctions.
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