INTRO Retail & Media

Founder Hans Rudolf Wöhrl leads all investment activity. The firm describes its process as highly personal, evaluating founders and their character above formal business plans. No separate investment committee or external manager structure is disclosed on the firm's website.

INTRO draws on Wöhrl's network built through decades of airline, retail and real restructurings. Many temporary stakes arise from advisory or turnaround mandates. For startups, the firm presents itself as a hands-on partner, offering capital and operational support without a formal fund marketing operation.

INTRO calls itself a family office on its website and invests private capital. It acts more like a direct principal than a fund manager, deploying balance-sheet equity into early-stage startups and distressed situations alike, with no outside limited partners mentioned.

According to its website, INTRO focuses on the earliest phases: concept stage, early stage, pre-seed and seed. Its stated ticket size ranges from €100,000 to €500,000, targeting initial stakes of up to 30 percent.

The firm lists retail, services, food and non-food consumer goods, and technology as its main focus areas. However, its track record extends deeply into aviation and hospitality, including stakes in Eurowings (formerly NFD), DORMERO Hotels and TETRIS real estate.

INTRO describes its geographic focus as 'worldwide.' While its headquarters are in Nuremberg, Germany, its portfolio includes German hotel, airline and real assets, and the firm states it has executed investments abroad since its founding in 1973.

INTRO only describes direct equity investments and advisory mandates, with no mention of fund-of-funds activity or commitments to third-party managers. Its involvement in turnarounds like LTU and DBA came through direct restructuring engagements.