Single Family Office

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Kiss Capital Group

Blas Herrero Fernández's Kiss Capital Group reinvests media cash flows into Spanish real estate, dairy, and private equity without public reporting.

Kiss Capital Group logo

Kiss Capital Group

Kiss Capital Group manages the investment portfolio of Blas Herrero Fernández, the media entrepreneur behind Radio Blanca, the parent company of Spain's widely distributed Kiss FM network. The group was established to reinvest cash flows generated by the broadcasting business, primarily in Spanish real estate and private companies. Herrero, who founded the radio station in 2002 and built it into a market-leading independent music format, began formally institutionalizing his investment activities through the family holding structure by the late 2000s. His children, Blas Herrero Vallina and Vanesa Herrero Vallina, hold director roles in various group companies. The group's strategy is concentrated in three main avenues: private-market buyouts across multiple stages, early-stage venture, and direct real estate. Its venture and growth capital activity includes seed through expansion-stage investments, often executed directly rather than through fund commitments. On the property side, the portfolio contains mixed-use assets via Renta Corporación, residential projects through HVB Casas Projects, and commercial holdings under Argia Inversiones Inmobiliarias. One materially distinct operating holding is Sual Lácteas Reunidas Asturianas, a dairy business based in Asturias, revealing an uncommon agri-food vertical within a media-derived family portfolio. The firm is a member of the Spanish capital and investment association ASCRI (SpainCap). The firm does not disclose its total assets under management, deployment pace, or internal team headcount. Investment decisions are led by Blas Herrero Fernández alongside Investment Director Alfonso Cavallé Sesé. The family's philanthropic engagement is evidenced by patronage of the Fundación Princesa de Asturias, a leading Spanish cultural and scientific foundation. Without a public track record of institutional fundraising or external LP relationships, estimating the scale of the portfolio depends on triangulating the cash-flow capacity of the Kiss FM franchise and the size of the named real estate and operating assets. The family's structural distinction lies in the tight integration of its core operating business and its investment arm. Cash flows from a high-margin media property with national reach fund a portfolio that mixes core real estate holdings with idiosyncratic private-company bets — a model that avoids external reporting obligations and keeps investment activity opaque to market observers. There is no known parallel fund vehicle or co-investment platform for third-party capital.

General information

Firm type

Single Family Office

Year founded

AUM

Undisclosed

Location

Region

Europe

Country

Spain

City

Madrid

Corporate office

Madrid, Spain

Principals

Blas Herrero Fernández

Founder and Chairman

Alfonso Cavallé Sesé

Investment Director

Sector focus

Media & EntertainmentReal EstateAgriTech & FoodTech

Frequently asked questions

Who runs investment decisions at Kiss Capital Group?

Founder and Chairman Blas Herrero Fernández leads investment strategy for the group, a role he has held since formalizing the family office. Alfonso Cavallé Sesé serves as Investment Director, executing transactions across real estate and private companies. Blas Herrero's adult children, Blas and Vanesa Herrero Vallina, hold director roles in various group entities and are involved in oversight (public record).

How is Kiss Capital Group's investment activity primarily sourced?

The group's capital base originates entirely from the operating profits of Radio Blanca, the broadcasting company behind the national Kiss FM network in Spain. Cash flows generated by advertising and media royalties are reinvested into a concentrated portfolio of Spanish real estate and private company equity. The firm does not raise external capital from institutional limited partners.

Is Kiss Capital Group structured as a family office or does it operate like a venture firm?

It functions as a single-family office for the Blas Herrero family, investing off its own balance sheet with no external reporting requirements. Despite an investment strategy that includes venture and growth-stage startups, the entity is a proprietary capital allocator — not a third-party venture firm. There is no evidence of a GP/LP fund structure.

What types of assets does Kiss Capital Group hold?

The portfolio spans three distinct categories. Real estate includes mixed-use assets through Renta Corporación, residential projects via HVB Casas Projects, and commercial properties under Argia Inversiones Inmobiliarias. Private company investments cover multiple stages from seed to buyout. The group also holds an operating dairy business, Sual Lácteas Reunidas Asturianas, in Asturias.

Does Kiss Capital Group participate in fund commitments or only direct deals?

The firm's documented activity consists of direct investments in real estate holding companies and privately held operating businesses. Its membership in ASCRI (SpainCap) suggests engagement with the Spanish private capital ecosystem, but there is no public record of the family office acting as a limited partner in third-party managed funds.

Where does the underlying wealth come from?

The family wealth originates from Blas Herrero Fernández's build-up of Radio Blanca, the parent company of Kiss FM, which he founded in 2002 and grew into one of Spain's leading independent music radio networks. Herrero previously held executive roles in Spanish commercial radio and television dating from the 1990s.

Does the family maintain philanthropic structures, and how are they separated?

The family is known as a patron of the Fundación Princesa de Asturias, a prestigious Spanish foundation that awards annual prizes in arts, sciences, and humanities. The nature of the family's donation and whether it is structured through a dedicated philanthropic vehicle separate from Kiss Capital Group is not publicly detailed.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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