Single Family Office

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Knox

Knox LLC is an SEC-registered investment adviser in San Francisco, CA, registered since 2020. The firm manages $3.4 billion in regulatory assets.

Knox

Knox LLC is an SEC-registered investment adviser in San Francisco, CA, registered since 2020. The firm manages $3.4 billion in regulatory assets. It has 30 employees and 16 investment advisers.

General information

Firm type

Single Family Office

Location

Region

North America

Country

United States

City

Las Vegas

Corporate office

Las Vegas, NV, United States

Frequently asked questions

Who runs investment decisions at Knox?

Lorenzo Fertitta leads Knox's investment activity, having stepped back from day-to-day UFC operations after the 2016 sale. His brother Frank Fertitta III remains involved in major strategic decisions, particularly those intersecting with Red Rock Resorts and the family's casino holdings. The office operates with a flat structure typical of single-family offices that do not market to outside capital.

Where does the underlying wealth come from?

The Fertitta fortune stems from two extraordinary transactions. The family built Station Casinos into Las Vegas's dominant locals-oriented casino operator before taking it private in 2007. They then acquired the Ultimate Fighting Championship for $2 million in 2001 and sold their controlling stake to WME-IMG for approximately $4 billion in 2016, generating the bulk of the liquid wealth now managed through Knox.

How is Knox related to Red Rock Resorts?

Red Rock Resorts is the publicly traded successor entity to Station Casinos, which the Fertitta family took private and later returned to public markets. Frank and Lorenzo Fertitta maintain controlling voting power and board representation. Knox does not publicly break out how much of its portfolio sits in Red Rock equity, but regulatory filings confirm substantial family holdings through affiliated entities.

What investment stages does Knox typically target?

Knox pursues a mix of control and significant-minority positions. In hospitality and gaming-adjacent real estate, the preference is for control or co-control alongside known operators. In growth-stage consumer, wellness, and media deals, Knox typically writes checks at Series B through pre-IPO rounds where the family's brand or operating lens adds value. The office avoids early-stage technology bets outside its demonstrated circle of competence.

Is Knox structured as a single family office or does it operate more like a venture firm?

Knox is a pure single-family office managing Fertitta family capital. It does not solicit or accept outside limited partners. While its public-markets activity occasionally surfaces in 13F-style disclosures, the firm is not a registered investment adviser and does not operate pooled funds. This distinguishes it from family-office-turned-asset-manager structures like ICONIQ or BDT.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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