Lionheart Holdings

Lionheart Holdings was associated with O.J. Simpson as the beneficiary. The entity was structured to receive income from intellectual property, autograph signings, and media appearances while protecting those assets from the civil wrongful-death judgment. The structure relied on Florida's debtor-friendly asset protection laws.

Lionheart Holdings was part of a broader asset-shielding strategy. While Simpson's NFL pension and primary Florida residence were protected from collection, revenues paid through corporate entities were periodically contested in court. In 2006, proceeds from the 'If I Did It' project were successfully attached by the Goldman family after a legal challenge.

No. It functioned as a single-purpose custody vehicle. Unlike a conventional family office, it had no investment mandate, no diversified portfolio, no professional investment staff, and no external limited partners. Its sole function was to receive and hold specific income streams from Simpson's post-acquittal activities.

Observed income streams included licensing agreements for Simpson's name and likeness, paid autograph signing events, and media appearance fees. A memoir titled 'If I Did It' generated advance and royalty payments that were routed through a third-party entity, which became the subject of litigation by the Goldmans to satisfy their judgment.

Following O.J. Simpson's death in April 2024, the entity's operational status is not publicly confirmed. Any remaining assets and intellectual property rights would likely be subject to probate administration and potential ongoing claims from civil judgment creditors.