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Lyra Growth Partners
Charles Chang established Lyra Growth Partners in 2015 following the exit of Vega. He started the nutrition brand from his basement in 2001 and scaled it...
Lyra Growth Partners
Charles Chang established Lyra Growth Partners in 2015 following the exit of Vega. He started the nutrition brand from his basement in 2001 and scaled it through multiple funding rounds before the 2015 transaction. The office maintains its headquarters in Vancouver and focuses exclusively on founder-led opportunities. Lyra targets venture and growth stages with direct co-investments and SPVs. It allocates across Food & Beverage, Personal Care, Lifestyle and Beauty. Confirmed positions include RISE Kombucha and tentree. The firm also participates alongside co-investors such as Ryan Beedie in BuildDirect. Activity centers on North America with primary emphasis on Canadian and US consumer brands. The team includes CFO Milan Roy, Senior Associate Brady Patterson and Director of Finance Maggie Ko. Charles Chang serves on the board of the Charles and Eve Chang Foundation and holds membership in the British Columbia chapter of YPO. He co-founded the Charles Chang Institute for Innovation and Entrepreneurship at Simon Fraser University in 2016. No material operational events occurred in the last 24 months. Lyra operates as a founder-funded vehicle that invests its own balance sheet without external LP commitments. This structure allows flexible terms and direct involvement in portfolio company operations, distinct from traditional fund vehicles or multi-family platforms.
General information
Firm type
Single Family Office
Year founded
2015
AUM
Undisclosed
Location
Region
North America
Country
Canada
City
Vancouver
Corporate office
Vancouver, BC, Canada
Principals
Charles Chang
President & Founder
Milan Roy
CFO
Brady Patterson
Senior Associate
Maggie Ko
Director of Finance
Brendan Brazier
Advisor & Investor
Sector focus
Frequently asked questions
Who runs investment decisions at Lyra Growth Partners?
Charles Chang serves as President & Founder and remains actively involved in sourcing, diligence and portfolio support. Milan Roy as CFO participates in board roles at investee companies. The process stays centralized with Chang.
How does Lyra Growth Partners source proprietary deal flow?
The firm leverages Chang's network from the Vega exit and his roles in YPO and Creative Destruction Lab Vancouver. Team members conduct direct outreach and evaluate opportunities in health, wellness and consumer categories.
Does Lyra Growth Partners participate in fund commitments or only direct deals?
Lyra executes direct co-investments and SPVs. It does not commit to external funds and instead deploys capital alongside founders or other co-investors such as Ryan Beedie.
What investment stages does Lyra Growth Partners typically target?
The firm focuses on seed, venture and growth stages. It seeks companies with clear vision, strong teams and digitally focused omnichannel models in plant-based and wellness categories.
Where does the underlying wealth come from?
The capital originates from Charles Chang's sale of Vega to White Wave Foods for US$550 million in 2015. Vega began as Sequel Naturals in 2001 and grew into a leading North American plant-based nutrition brand.
Does Lyra Growth Partners maintain philanthropic structures?
Yes. The Charles and Eve Chang Foundation exists separately. Chang also established the Charles Chang Institute for Innovation and Entrepreneurship at Simon Fraser University in 2016 and co-founded PowerPlay Young Entrepreneurs.
What is Lyra Growth Partners known posture on co-investments alongside external GPs?
The firm frequently co-invests with local operators such as Ryan Beedie and Anthony von Mandl. It maintains flexibility to structure each partnership according to founder needs rather than standardized fund terms.
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