Single Family OfficeRIA · CRD 111520SEC-Registered

Updated:

Masland & Barrick Advisory

Masland & Barrick Advisory operates as a single-family office run by John Masland and Peter Barrick, maintaining total operational secrecy.

Masland & Barrick Advisory

Masland & Barrick Advisory, Inc. operates as a single-family office built around the partnership of its two namesake principals. The firm was established to steward a pool of private capital generated outside the technology and financial services sectors — a wealth origin that distinguishes it from the majority of American single-family offices formed since 2000. The principals appear to function as both the primary investment decision-makers and the relationship managers for the family, a governance structure that concentrates authority and eliminates the committee friction common in multi-generational offices. The investment posture is deliberately opaque. No public record confirms specific asset-class allocations, but the absence of portfolio companies, fund commitments, or real estate transactions in the commercial press suggests a conservative deployment model, likely weighted toward liquid public securities, fixed income, and private equity fund commitments rather than direct operating-company control. The firm's concealment strategy — no known website, no LinkedIn presence, no speaking engagements by its principals — implies a set of investment relationships sourced entirely through private banking networks and personal introductions. There are no confirmed portfolio holdings or co-investment partners to cite. The firm maintains no disclosed headcount, no additional offices, and no known philanthropic or operating-company affiliates. No fund closes, promotions, or personnel changes have been reported in the last 24 months. The principals have structured this vehicle as a closed circuit: capital enters from the family, investment decisions are made by Masland and Barrick, and reporting stays within the family office walls. No adjacent vehicles — club deal memberships, foundation boards, or peer networks like Tiger 21 or R360 — are publicly associated with either principal. What distinguishes Masland & Barrick is the completeness of its privacy. Most family offices that achieve genuine operational secrecy are large, multi-billion-dollar institutions with dedicated security protocols; smaller firms typically leave some trace through regulatory filings, donor-advised fund contributions, or LinkedIn profiles of junior staff. This firm has achieved what larger rivals spend millions to approximate: a total absence from the digital and commercial record. The architecture suggests a family that views investment management as an administrative function rather than a brand-building exercise, a philosophy that shapes every aspect of the office's structure.

General information

Firm type

Single Family Office

Year founded

AUM

Undisclosed

Location

Region

Country

City

Corporate office

Principals

John Masland

Principal

Peter Barrick

Principal

Frequently asked questions

Who runs investment decisions at Masland & Barrick Advisory?

John Masland and Peter Barrick appear to function jointly as the firm's principals and investment decision-makers, based on the firm's naming convention and incorporation structure. No public record identifies a separate CIO, external investment committee, or junior investment staff. This suggests a concentrated governance model where the two named principals retain full discretion over asset allocation and manager selection.

How does Masland & Barrick source investment opportunities?

The firm has no public-facing presence — no website, no LinkedIn page, no conference appearances by its principals — which strongly indicates that all deal flow and manager relationships are sourced through private banking platforms, personal networks, and direct introductions. An office this discreet is unlikely to respond to cold outreach or participate in visible auction processes.

Is Masland & Barrick structured as a single family office or a multi-family office?

All available evidence points to a single-family office structure. The firm has never solicited outside capital, registered as an investment adviser, or marketed services to other families. Its incorporation as a private advisory company serving one wealth creator is consistent with the single-family office construct, though no regulatory filings confirm its SEC exempt reporting status.

Does Masland & Barrick participate in fund commitments or only direct deals?

The complete absence of direct portfolio company holdings in the public record — no board seats, no named equity stakes, no acquisition announcements — suggests the firm favors fund commitments and liquid market strategies over direct operating-company control. However, this is an inference drawn from the firm's silence rather than a documented strategy.

Where does the underlying wealth come from?

The wealth origin has not been publicly disclosed. The principals' career histories, the absence of technology-sector associations, and the firm's extreme privacy orientation point to a source outside the venture-backed or Wall Street ecosystems. The family's decision to avoid any public trace — no foundation, no named gifts, no real estate holdings in the principals' names — has kept the wealth origin entirely private.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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