Maxwell & Morse Capital Management

Maxwell & Morse Capital Management

Maxwell & Morse Capital Management was established in 1994 by Richard K. Morse Jr. and John C. Maxwell, whose family name traces back to the Maxwell House coffee brand sold to General Foods decades earlier. The firm was built to manage that liquidity event and subsequent financial-services gains, originally operating quietly from a base in the Northeast. Today it runs from Miami, managing a multi-asset portfolio that reflects the full flexibility of a single-family office with no external LP constraints. Investment activity spans private credit, real estate, venture capital, hedge fund allocations, and secondaries. In venture, the firm has been an active early-stage participant — confirmed positions include stakes in fintech infrastructure and enterprise SaaS companies, often alongside established seed-stage managers. On the real asset side, the firm has historically favored income-producing commercial properties and select residential development in the Sun Belt. The credit book leans toward asset-based lending and middle-market direct origination, reflecting a preference for hard-asset coverage and shorter-duration structures that protect the permanent-capital base. Geographic focus is concentrated in the United States, with occasional opportunistic exposures in Western Europe and Israel through venture fund commitments. Richard K. Morse Jr. serves as President and CEO, with a lean internal team operating the direct investment book while relying on a curated network of external managers for specialized venture and hedge fund exposures. The firm does not disclose total AUM or deployment figures — Altss estimates the asset base at $500 million to $1.5 billion based on observable deal cadence, vintage diversity across venture fund commitments, and the scale of known real estate holdings. Adjacent structures include a donor-advised fund vehicle that separates philanthropic activity from the core investment book, with the family maintaining active giving lanes in education and medical research. Structurally, the firm sits at an inflection point common to single-family offices managing second-generation wealth: it has the flexibility of a pure proprietary book but the operational footprint of a boutique investment firm. The combination of Miami-headquartered direct credit origination, a legacy venture portfolio built across multiple cycles, and no external redemption pressure positions it as a counter-cyclical liquidity provider — a posture that distinguishes it from both multi-family-office aggregators and conventional closed-end fund managers.