One10

One10

One10 was established in 2010 by Tom Gartland following the sale of Arizon Companies, a commercial HVAC manufacturer he led for over two decades. The office is headquartered in Minnetonka, Minnesota, and represents the Gartland family's transition from industrial manufacturing into technology and services investing. The firm operates with a dual strategy: acquiring controlling stakes in founder-owned software and services businesses, while also making minority venture investments in earlier-stage companies within its areas of expertise. Portfolio allocations span enterprise software, field-service automation, loyalty and incentive platforms, and marketing technology. Confirmed holdings include One10 Inc., a corporate incentives and performance improvement company formed through the roll-up of several acquired assets, including BI Worldwide's performance improvement division and ITA Group's events business. The firm also holds positions in WorkWave, a provider of field-service and fleet-management software (per public record), and has exposure to the real estate sector through industrial holdings rooted in Gartland's manufacturing background. One10 operates primarily from its Minnesota headquarters with a concentrated team that combines operational executives and investment professionals. The group's most visible vehicle is the operating company One10 Inc., which itself has made over a dozen acquisitions in the loyalty, incentives, and travel management space. In 2018, the firm completed the acquisition of ITA Group's events and engagement division, consolidating its position in the corporate incentive market (per the firm's official communications). Philanthropic activity flows through the Gartland Family Foundation, which makes grants in the Twin Cities area focused on education and human services. Structurally, One10 diverges from typical single-family offices by housing an active operating subsidiary alongside its investment function. While many family offices make passive limited-partner commitments, One10 takes operational control in its core services businesses and retains a board-level, strategic-influence posture in its venture portfolio. This blend of operator and allocator roles reflects Gartland's own career path — a hands-on manufacturer turned dealmaker — and gives the office unusual latitude to pull acquired companies into shared sales channels and back-office infrastructure.