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LiveRamp
LiveRamp operates a data-collaboration platform that resolves consumer identity across digital and physical touchpoints, letting brands, publishers, and...
LiveRamp
LiveRamp operates a data-collaboration platform that resolves consumer identity across digital and physical touchpoints, letting brands, publishers, and agencies activate first-party data for advertising and measurement. The San Francisco-headquartered company was originally formed within Acxiom and later spun out as an independent public entity under CEO Scott Howe. LiveRamp's network connects unified customer profiles to ad-inventory sources worldwide, with named integrations spanning Disney, Hulu, Pinterest, Snap, Netflix, and TikTok. The core product is an identity engine that onboards and matches customer data in hours, paired with a data clean room where parties can collaborate without exposing raw records. Clients use that infrastructure for audience segmentation, targeting, and closed-loop measurement. LiveRamp's commercial relationships extend to Costco Wholesale, Whirlpool, DICK'S Sporting Goods, Hill's Pet Nutrition, Comcast, and Albertsons, among others. Its geographic footprint includes offices in the United States, the United Kingdom, France, Australia, and two locations in China, supporting a global addressable-audience network. LiveRamp is not a family office or a fund manager; it generates revenue as a SaaS and data-services business rather than through investment returns. As of mid-2025, it is subject to a definitive agreement under which Publicis Groupe will acquire the company, a transaction that would fold LiveRamp's identity graph into Publicis's media-buying and data-analytics stack. The firm holds multiple industry recognitions, including a 2025 IDC MarketScape leader designation for data clean room technology and the 2025 Google Cloud DORA Award for operational excellence. LiveRamp's structural differentiator is its posture as a neutral, interoperable layer between buyers and sellers of advertising. It does not own media inventory or favor any single demand-side platform, which allows clients to mix tools from competing clouds, CDPs, and DSPs. The Publicis acquisition, if completed, will test whether that neutrality survives inside a scaled agency holding company.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
San Francisco
Corporate office
225 Bush Street, 17th Floor, San Francisco, CA 94104, USA
Additional offices
New York, NY, USA · Seattle, WA, USA · Little Rock, AR, USA · London, UK · Paris, France · Sydney, Australia · Shanghai, China · Nantong, China
Principals
Scott Howe
CEO
Sector focus
Frequently asked questions
What does LiveRamp actually do?
LiveRamp provides data-identity resolution and a collaboration network that lets brands, publishers, and platforms match fragmented customer records to real people. Its infrastructure includes an identity engine for onboarding first-party data, a data clean room for privacy-safe collaboration, and activation pipelines into the programmatic and direct-media ecosystem. Clients use it to target audiences, attribute sales, and measure marketing performance without moving raw data between parties.
Who runs investment decisions at LiveRamp?
LiveRamp does not function as an investment firm, family office, or fund manager. Capital allocation decisions tied to the parent company or potential acquirer would reside with their respective treasury or corporate-development teams, not with LiveRamp's operational leadership.
Is LiveRamp structured as a family office?
No. LiveRamp operates as a publicly traded data-infrastructure company, not a single-family or multi-family office. Its revenue comes from selling data-collaboration and identity-resolution services to marketers and publishers, not from investing a family's capital.
How is LiveRamp related to Publicis?
As of 2025, Publicis Groupe has entered into a definitive agreement to acquire LiveRamp. If completed, the deal would make LiveRamp a unit within the Publicis holding company, integrating its identity and data-collaboration assets into Publicis's media-services and analytics platform.
Which platforms does LiveRamp's network integrate with?
LiveRamp's network connects to a broad set of advertising and media destinations. Its public materials name integrations with Disney, Hulu, Pinterest, Snap, Spotify, Netflix, and TikTok, as well as cloud-infrastructure partners including AWS, Google Cloud, and Snowflake.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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