Parlay Capital Holdings

Greg Buonocore, the firm's founder and managing partner, leads all investment decisions. He operates with a concentrated, relationship-driven approach rather than a committee structure, drawing on his extensive network from the specialty insurance world and gaming industry.

Deal flow originates primarily through Buonocore's personal and professional networks — insurance-industry contacts developed over decades at RSUI Group and through organizations like the Professional Liability Underwriting Society, plus relationships in gaming and sports technology. The firm does not appear to participate in broad competitive auction processes.

Parlay operates as a single-family office with venture-style direct investing. It does not raise third-party blind-pool funds. Buonocore assembles co-investor syndicates on a deal-by-deal basis, which allows flexible hold periods and avoids the structural constraints of a traditional venture capital firm.

Allwyn AG, the European lottery operator, acquired a majority stake in PrizePicks in 2025. Parlay Capital Holdings was an early and significant investor in the daily fantasy sports company, co-investing alongside poker champion Phil Hellmuth before the exit to Allwyn.

The firm holds a commercial real estate asset — the Monarch Tower office at 3424 Peachtree Road NE in Atlanta — demonstrating balance-sheet diversification beyond venture. However, its disclosed venture portfolio concentrates on gaming, interactive entertainment, and sports-tech, with PrizePicks and Chalkline as the primary known positions.

Buonocore's wealth originated in specialty insurance. He was a senior executive at RSUI Group, an Atlanta-based wholesale insurance operation, and his career in the sector provided the capital base that launched Parlay Capital Holdings. His involvement in the Professional Liability Underwriting Society and the Honorable Order of the Blue Goose International reflects ongoing industry ties.

Yes. Buonocore directs charitable giving through the PLUS Foundation, which supports professional development and community initiatives in the insurance industry, and the Socius Foundation. These are structurally separate from Parlay Capital Holdings' investment activities.