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Pearl Media
Joshua Cohen's Pearl Media places street-level ads in top US neighborhoods — an operating business blending real estate control with out-of-home media.
Pearl Media
At Pearl Media, we give big brands premium out-of-home media opportunities in neighborhoods where their consumers live and work every day.
General information
Firm type
Single Family Office
Year founded
2006
AUM
Undisclosed
Location
Region
North America
Country
United States
City
United States
Corporate office
United States
Principals
Joshua Cohen
President & CEO
Anthony Petrillo
EVP, Sales & Business Development
Jen Cohen
Chief Operating Officer
Brian Cohen
EVP, Real Estate & Acquisitions
Jay Carella
VP of Sales
Sector focus
Frequently asked questions
Who runs Pearl Media's investment and strategy decisions?
President and CEO Joshua Cohen oversees the firm's strategic direction and has led it since its 2006 founding. Day-to-day operations are managed by COO Jen Cohen, while real estate acquisitions — a core competitive function — are led by EVP Brian Cohen. The tightly held leadership structure concentrates decision-making within the founding family.
Does Pearl Media operate as a family office or an operating business?
Pearl Media functions as an operating company managing its own inventory and client campaigns, rather than a vehicle for managing passive family wealth. Its principals are involved in daily commercial operations, real estate acquisition, and client delivery — roles typical of a privately held operating business.
How does Pearl Media source its advertising inventory?
Pearl Media directly acquires and leases real estate locations through its in-house Real Estate & Acquisitions team, led by Brian Cohen. This team negotiates permits and long-term site access in prime urban corridors, giving the firm a proprietary inventory advantage over competitors who bid on pre-existing billboard space.
What investment stages or asset classes does Pearl Media target?
Pearl Media does not operate as an investment fund but as a private operating company in out-of-home media and real estate. Its capital is deployed into physical site acquisition, experiential build-outs, and installation logistics, not into equity stakes in third-party portfolio companies.
Which brands has Pearl Media worked with?
Confirmed clients disclosed by the firm include Disney, General Motors' Chevrolet brand, Verizon, Lexus, Turner, Tommy Hilfiger, ESPN, and Merrill Lynch. Campaigns typically involve multi-touch point activations within a single urban neighborhood or venue, rather than broad national buys.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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