Single Family OfficeRIA · CRD 335545SEC-RegisteredPrivate Fund Adviser

Updated:

Pertento Advisors

PERTENTO ADVISORS LLC is an SEC-registered investment adviser since 2025. The firm manages approximately $4.8 billion in regulatory assets. It has 4 employees...

Pertento Advisors

PERTENTO ADVISORS LLC is an SEC-registered investment adviser since 2025. The firm manages approximately $4.8 billion in regulatory assets. It has 4 employees and 4 investment advisers.

General information

Firm type

Single Family Office

Location

Region

North America

Country

United States

City

New York

Corporate office

New York, NY, United States

Principals

Michael Pascucci

Founder and Principal

Sector focus

Media & EntertainmentReal EstateMobility & TransportationLuxury

Frequently asked questions

Who runs investment decisions at Pertento Advisors?

Michael Pascucci exercises nearly complete investment discretion. He founded Oxford Resources, grew it into one of the largest auto-leasing companies in the United States, and sold it to GE Capital in 1996. Since then, he has deployed capital directly into businesses he controls or significantly influences. Pertento does not publicly list any CIO, investment committee, or professionalized deal team separate from Pascucci himself.

How does Pertento source deals?

Pertento's deal flow appears to originate from Pascucci's personal network developed over decades in media, golf, and New York real estate. His investments in Plum TV, Sebonack Golf Club, and Hamptons radio all relied on relationships with local operators, landowners, and municipal stakeholders. There is no indication the firm accepts unsolicited inbound pitches or operates a formal sourcing program.

Is Pertento structured as a single-family office or an operating company?

Pertento blurs the line. While legally a single-family office managing Pascucci's capital, much of the portfolio consists of wholly-owned operating businesses — including a television network, a golf club, and broadcast radio properties — that require ongoing management. This makes it more of a personal holding company than a passive allocator spread across third-party funds.

Does Pertento make fund commitments or only direct investments?

Public records show only direct investments and wholly-owned operating businesses within Pertento's holdings. There is no evidence of limited-partner commitments to private equity, venture capital, or hedge funds. Pascucci appears to prefer full operational control over minority stakes or fund-of-funds exposure.

Where does the underlying wealth come from?

Michael Pascucci's wealth originated in automotive leasing. He founded Oxford Resources Corp. in 1968 and built it into a major vehicle-leasing company. General Electric acquired the firm in 1996 for an undisclosed sum, providing the liquidity that seeded Pertento Advisors and Pascucci's subsequent investments in broadcasting, golf, and real estate.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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