Puskala Invest

Patrik Puskala and Noora Puskala appear as the sole named principals on the firm's website. The firm describes its background as rooted in the founders' own entrepreneurial track record and direct experience executing dozens of SME acquisitions. No external investment committee, advisory board, or additional deal professionals are disclosed publicly.

No. The firm explicitly states it has no typical investment timeframe and no dependence on fund-level liquidity constraints. It invests directly off its own balance sheet through Puskala Invest Oy, making it a permanent-capital vehicle rather than a pooled fund manager.

Deal flow appears driven by the principals' entrepreneurial network and direct outreach — the website actively solicits discussions around company ownership arrangements, growth financing, and family business generational transitions. There is no indication of intermediary-led auctions or a formalized origination program.

The firm takes both full buyouts and minority stakes, depending on the situation. It targets small and medium-sized businesses and selected real estate with a development perspective, and its stated preference is for situations where the principals can actively support operational improvement and industry-level change.

The firm states its principals have a 'self-created experience of entrepreneurship,' referencing both great successes and challenging moments from building and exiting businesses. The capital base is their own, accumulated through prior entrepreneurial activity and multiple SME transactions.

Nothing in the public record indicates the firm raises external LP capital or syndicates deals to outside investors. It presents itself as an investment and development company deploying proprietary capital, without any mention of third-party funds.

While Altss research records previously categorized it as an asset manager in private equity, the firm's own communication — indefinite holding periods, no fund structure, direct principal involvement, and a balance-sheet investment company registration — aligns more closely with a single-family investment office in practice.