Qvale Auto Group

Investment decisions are governed by the Qvale family, with Bruce Qvale serving as president of the family office and the group's dealership operations. The family's third and fourth generations participate in oversight, maintaining a multi-generational governance structure that balances the operating business with the family office's private equity and real estate allocations.

In the early 2000s, the Qvale family acquired the rights to produce the De Tomaso Mangusta and launched the Qvale Mangusta — a limited-production sports car built in Modena, Italy. The venture was short-lived, with MG Rover later purchasing the tooling and design to create the MG XPower SV. The Mangusta episode reflects the family's occasional foray into niche manufacturing alongside core dealership operations.

The family office is primarily a direct investor, deploying capital into real estate, dealership acquisitions, and private equity opportunities where the family's automotive-operating expertise provides an edge. While the group maintains relationships with private equity firms active in auto retail, its default posture is direct ownership rather than passive LP commitments.

The wealth originates from Kjell Qvale's post-World War II automotive import and retail business. Qvale secured the first MG distributorship west of the Mississippi in 1947 and expanded into one of the largest import auto dealer networks in the United States, later adding franchises for Porsche, Audi, Jaguar, Land Rover, and Volvo. The real estate underlying those dealerships forms a second, less-visible layer of family wealth.

Qvale Auto Group operates as a hybrid — active dealership operations generate cash flow and provide a platform for the family office, while the family simultaneously manages a portfolio of real estate and private investments. This is not a retired-family office; the dealerships remain core to both identity and economic engine.