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Red Diamond
Red Diamond is a fifth-generation family coffee and tea company founded in 1906 by William Fitz Donovan and run from a Scolari plant in Moody, Alabama.
Red Diamond
Ground, whole bean, single serve, K-cup compatible and Cold Brew coffee, hot and iced teas for Home or Business. We have everything you need.
General information
Firm type
Single Family Office
Year founded
1906
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Moody
Corporate office
400 Park Avenue, Moody, AL, 35004, United States
Principals
Emily Wood Forehand
Fifth-Generation Family Leadership
Bill Bowron
Fifth-Generation Family Leadership
Will Bowron
Fifth-Generation Family Leadership
Sector focus
Frequently asked questions
Is Red Diamond a family office or an operating company?
It operates strictly as a coffee and tea manufacturing and distribution business. No separate investment office or financial-asset management entity is disclosed. The family's wealth remains inside the operating company, which has passed through five generations since 1906.
What is the scale of Red Diamond's business?
The firm claims to be the number-one provider of premium fresh-brewed tea globally, a position it states it reached in the 2000s. It runs the only Scolari coffee-roasting plant in the United States and bottles ready-to-drink tea on-site, but it has never published revenue, profit, or AUM figures.
Where does the underlying wealth come from?
William Fitz Donovan started a provision company in Birmingham, Alabama, in 1906 and began roasting coffee two years later. The family added tea in the 1920s, co-founded the Tenco instant-coffee venture in the 1940s, and moved into ready-to-drink bottling in the 1990s. Five generations of operational cash flows from coffee and tea built the family's holdings.
How is the firm governed across five generations?
Three fifth-generation family members are named as current leaders: Emily Wood Forehand and brothers Bill and Will Bowron. The firm has not published a formal governance structure, board composition, or family-employment policy. Succession appears to follow direct lineage from William Fitz Donovan through the Donovan, Bowron, and Forehand lines.
Does Red Diamond participate in fund commitments or direct deals outside its core business?
No external investment activity is publicly disclosed. The firm's website, social media, and historical record describe only its coffee and tea operations. No regulatory filings, press releases, or news reports suggest an allocation program in venture, private equity, hedge funds, or real estate.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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