Salis Holdings

Jared Kushner founded the firm in 2013 and remains the key decision-maker. Co-President Jonathan Bright and principal Avi Berkowitz — both former Trump administration officials — are the other named operators. The firm's small professional staff handles deal sourcing and execution under Kushner's direction (per public record).

The firm leverages relationships forged during Jared Kushner's White House tenure, including connections in the Middle East, Israel, and among US-based real estate and finance networks. Deals often emerge through co-investment partnerships with larger institutions such as Prologis or Affirm. Salis does not operate a public sourcing platform or search fund model (per public record).

The firm targets direct investments and co-investments across real estate, private credit, infrastructure, and growth-stage technology. It does not maintain a formal venture capital fund but makes selective equity and debt positions in private companies, often at later stages. No public data suggests a focus on seed-stage or early venture (per public record).

Salis Holdings is a single family office for Jared Kushner and his immediate family. It operates with a small team and does not manage external LP capital, distinguishing it from a private equity firm or multi-family office. However, its co-investment posture and credit vehicles can make it functionally resemble a boutique asset manager (per public record).

Salis primarily makes direct investments and co-investments rather than committing to third-party funds. The firm has been reported to be building its own credit vehicles, which would allow it to behave more like a fund manager while retaining its family office structure. Public data does not show significant traditional fund-of-funds exposure (per public record).

The wealth behind Salis Holdings stems from Jared Kushner's career: his role as a senior White House advisor, his prior real estate development work with Kushner Companies (founded by his father Charles Kushner), and family real estate holdings. The firm's capital base has been supplemented by outside capital from sovereign wealth funds and institutional investors on a deal-by-deal basis (per public record).

Provo, a Utah-based private equity firm, was founded by Jared Kushner's father Charles Kushner after his release from prison. Salis Holdings and Provo operate as separate entities, but their overlapping principals (Jared Kushner, family connections) and geographic equities suggest a shared strategic orbit. Provo focuses on middle-market real estate and debt, while Salis targets larger direct investments (per public record).