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SCADpro Fund
Paula Wallace's SCADpro Fund trades SCAD's design expertise for equity in partner companies from its base in Atlanta.
SCADpro Fund
SCADpro Fund invests in startups founded by Savannah College of Art and Design alumni. The fund has made four investments to date. Its most recent investment was in FilmHedge, a Series A round completed on October 11, 2022.
General information
Firm type
Single Family Office
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Atlanta
Corporate office
Atlanta, GA, United States
Principals
Paula Wallace
President and Founder, SCAD
Sector focus
Frequently asked questions
Who controls investment decisions at the SCADpro Fund?
Paula Wallace, as the founder and president of SCAD, is the principal decision-maker. The fund is closely held and does not publish an independent investment committee roster. Decisions are executed through SCAD's in-house SCADpro unit, which negotiates fee-for-equity swaps with corporate partners.
Does the SCADpro Fund invest cash, or do they use a fee-in-kind model?
The fund primarily invests design services for equity, accepting stakes in client companies instead of traditional cash consulting fees. This allows startups and growth-stage companies to access SCAD's design teams without upfront expenditure. Cash investments, if they occur, are not typical and are not publicly detailed.
What is the relationship between SCADpro Fund and the Savannah College of Art and Design?
The fund is a captive investment vehicle of SCAD, the private university that Paula Wallace founded in 1978. It commercializes the university's design output by taking equity in companies that use SCAD student and faculty teams for branding, industrial design, and user-experience projects.
In which sectors does the SCADpro Fund concentrate its portfolio?
The fund's portfolio leans toward design-intensive sectors where SCAD's expertise is a differentiator, including consumer goods, media, luxury apparel, and enterprise software. Its public partner list includes airlines, tech giants, and beverage companies, but the fund does not formally exclude any sector as long as the engagement requires professional design services.
Does the fund co-invest alongside external venture capital firms?
The SCADpro Fund does not operate as a traditional LP in venture funds. Its co-investments are strategic and additive, typically arising when a venture-backed portfolio company needs design expertise and offers equity or advisory shares to SCAD in lieu of payment. It does not disclose its cap table relationships.
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