Serruya Private Equity

Serruya Private Equity

Serruya Private Equity traces to 1986 when the three Serruya brothers began investing the proceeds from Yogen Früz and its sister brands. The office remains a single-family vehicle without external capital or third-party fund vehicles. Capital is allocated to private equity buyouts, venture positions, private credit and real-estate holdings, all within North America. The strategy favors direct co-investments and SPVs over fund commitments, with documented activity in cannabis and consumer sectors. No specific portfolio companies or co-investors are named in public materials. The firm lists no additional offices or headcount figures. No operational events from the last 24 months appear in available records.