Songcheng Performance Development Co.

The company is controlled by the Zhang family, with founder Zhang Jianguo as chairman. Zhang Jianguo founded Songcheng Group in the 1990s as a construction company before pivoting to tourism. The family's stake in the publicly listed company is managed through the family office Songcheng Performance Development Co. (per the firm's corporate filings).

It functions as the public investment and development vehicle of the Zhang family, listed on the Shenzhen Stock Exchange (stock code 300144). The family office is the controlling shareholder. The company operates like a corporate family office, deploying capital into theatrical productions, theme parks, and hospitality real estate across China. It is not a traditional single family office managing private wealth.

Songcheng develops its own intellectual property and builds its own performance parks in partnership with local governments. It does not typically invest in external ventures. Deal flow comes from internal development teams and government-backed tourism initiatives in specific Chinese cities, where it locates its Eternal Love shows and theme parks.

The firm primarily invests directly in its own operating assets. It does not publicly disclose fund-of-funds investments, co-investments with external GPs, or secondary market positions. Its model is direct operational control of its portfolio of theaters, parks, and hotels.

Songcheng's operations are concentrated in China, with major locations in Hangzhou, Shanghai, Xi'an, Guangdong, Sanya, Lijiang, Jiuzhaigou, Guilin, Zhangjiajie, Yichang, Ningxiang, and Yichun. It also reports an office in Tokyo, Japan. The firm does not disclose any assets outside of China.

The firm avoids technology, healthcare, financial services, and real estate development outside of its core tourism and entertainment vertical. It does not invest in energy, agriculture, or manufacturing. Its strategy is concentrated exclusively on live performance, theme parks, and related hospitality.

Songcheng does not publicly disclose any co-investment program with external partners. Its projects are typically developed independently or in conjunction with local governments (e.g., Xi'an with Xi'an Shiyuan Group, Yichang with Hubei Jiaotou). It is not known to participate in club deals or syndicated investments.