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Tribute Brand
Tribute Brand is the world's first direct-to-consumer digital fashion label, founded in Zagreb in 2020 and worn by Charli XCX.
Tribute Brand
Fashion brand specialized in digital fashion, connected fashion, generative fashion, gaming and AI fashion aiming to bridge self-expression through innovative use of technology.
General information
Firm type
Single Family Office
Year founded
2020
AUM
Undisclosed
Location
Region
Europe
Country
Croatia
City
Zagreb
Corporate office
Zagreb, Croatia
Sector focus
Frequently asked questions
What does Tribute Brand actually sell?
Tribute Brand sells directly to consumers through two channels: digital fashion skins via its website and a dedicated digital-fashion platform, and physical garments via a separate shop. Digital products include AR outfits, avatars, 3D assets, and generative AI-designed items. Physical products focus on zero-waste manufacturing and are often connected to digital experiences via NFC tags.
How does Tribute Brand make money?
Revenue details are not publicly disclosed. The company operates a direct-to-consumer model for digital skins, which carry negligible marginal cost, alongside limited-run physical collections. The firm does not disclose whether it takes external investment or operates solely on founder capital.
Is Tribute Brand a family office or a tech startup?
Tribute Brand is classified as a single family office based on its private, closely held structure and lack of disclosed external investors. It operates a commercial brand but does not publicly operate as a venture-backed startup. No institutional funding rounds or outside shareholders have been identified in public records.
Who are the key people behind Tribute Brand?
Tribute Brand has not publicly disclosed the names of its founders, CEO, or creative director. The firm's website and public communications refer only to the collective 'Tribute Brand' entity, and no individual principals are listed on LinkedIn or in media sources available to Altss.
Which designers has Tribute Brand collaborated with?
Confirmed collaborations include Jean Paul Gaultier, Sacai, and Carolina Herrera for digital and connected-garment projects, as stated on the firm's own site. The brand's digital designs have also been worn publicly by Charli XCX and Kim Petras.
Where does Tribute Brand manufacture its physical products?
The UNIFORMA line is manufactured with Croatian utility factories, per the firm's own product descriptions. The company emphasizes zero-waste engineering and local production in its supply chain, though it has not disclosed additional supplier names or locations.
Does Tribute Brand accept outside investors or co-investors?
There is no public evidence of external capital. Tribute Brand has not announced any fundraising rounds, debt facilities, or co-investment structures. It operates as a closely held entity from its Zagreb base.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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