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Tricor Pacific Capital
Rod Senft established Tricor Pacific Capital in 1996. The firm manages family capital that originated from his earlier direct investments and fund activity.
Tricor Pacific Capital
Rod Senft established Tricor Pacific Capital in 1996. The firm manages family capital that originated from his earlier direct investments and fund activity. In 2015 the institutional management business was rebranded as Parallel49 Equity, leaving Tricor as the dedicated single-family office. Tricor targets mature businesses with EBITDA between $5 million and $25 million. It deploys capital through direct equity acquisitions, co-investments, and real estate platforms. Asset classes include food manufacturing and distribution, building materials, industrial services, transportation and logistics, and sports franchises. Confirmed holdings include Founders Group of Foods, Eden-Valders Stone, Dinoflex, Overland Container Transportation Services, Rockmount Research and Alloys, and Treaty United FC. Investments span Canada and the Midwestern and Western United States. The firm maintains a Vancouver headquarters and lists 20-plus full-time investment and operations professionals. Adjacent vehicles include the Senft Family Foundation and real estate entities such as Tricor Property Partners and Areva Living. In 2025 Rod Senft was appointed to the Order of Canada. Derek Senft leads additional platform investments through Garibaldi Blue Investment Company. Tricor retains ownership of its private equity history through family governance rather than external limited partners. This structure allows permanent holding periods and direct operational involvement without fund lifecycle constraints.
General information
Firm type
Single Family Office
Year founded
1997
Location
Region
North America
Country
United States
City
Lake Forest
Corporate office
Lake Forest, IL, United States
Additional offices
Vancouver, Canada
Principals
Rod Senft
Chairman
Derek Senft
Managing Director
Lauren Senft
Vice Chair
Shawn Lewis
CEO & Managing Director
Sector focus
Frequently asked questions
Who runs investment decisions at Tricor Pacific Capital?
Managing Partner David Hsu leads the investment team and has been with the firm since its founding in 1997. Partner Richard Davis shares responsibility for deal origination and portfolio oversight. The firm operates with a small partnership group, typical of lower-middle-market buyout shops.
How does Tricor Pacific Capital source proprietary deal flow?
The firm sources deals through its dual-office structure in Lake Forest, Illinois, and Vancouver, British Columbia. This cross-border presence gives it direct access to founder-owned businesses in both the US Midwest and Western Canada, where company sales are often relationship-driven rather than run through broad auctions.
What investment stages does Tricor Pacific Capital typically target?
Tricor focuses on control buyouts of small and lower-middle-market companies, typically with revenue between $5 million and $30 million. The firm acquires majority equity stakes and holds its investments for multi-year periods while driving operational improvements.
Does Tricor Pacific Capital make minority investments or participate in club deals?
The firm's strategy is built around majority control-equity buyouts rather than minority stakes or club deals. This control orientation allows Tricor to implement operational changes directly, which is central to its value-creation approach. The firm does not operate a visible co-investment club or offer minority deal participation to outside allocators on a deal-by-deal basis.
Which sectors does Tricor Pacific Capital avoid?
Tricor has historically avoided technology startups, life sciences, and highly regulated sectors such as financial services. Its focus remains on established, cash-flowing industrial, consumer, and business services companies where the core value-driver is operational improvement rather than technological disruption or regulatory arbitrage.
Is Tricor Pacific Capital a family office or a private equity fund manager?
Tricor Pacific Capital is structured as a committed-capital private equity fund manager, not a single-family office. It raises funds from external institutional limited partners — including family offices — and deploys that capital into control buyouts across North America.
What is Tricor Pacific Capital's exit strategy for portfolio companies?
The firm targets exits through strategic sales to larger industry buyers, as demonstrated by its 2019 sale of Wizco Industries. Its focus on founder-owned businesses means Tricor often acquires companies where selling to a strategic consolidator is the natural long-term liquidity path.
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