Virtuous Software

Virtuous Software

David Virtuous founded Virtuous Software in 2020 after a career building and scaling enterprise software companies. The firm's wealth originates from his own entrepreneurial exits and those of a handful of technology founders who joined as clients. Structurally, it functions as a multi-family office, serving a small, invitation-only membership of tech entrepreneurs in the Phoenix area. The firm invests across three primary asset classes: direct co-investments in early-to-growth-stage enterprise software (where Virtuous has operating experience), real estate (targeting commercial and multi-family properties in the Southwest U.S.), and a smaller allocation to liquid public equity and fixed income. Known portfolio companies are not publicly disclosed, but the firm states a preference for revenue-generating software businesses with recurring revenue models. Geographic focus is primarily North America, with selective real estate deals in Arizona and Texas. Virtuous Software operates with a lean team estimated at under ten professionals, led by David Virtuous as CEO/CIO. The firm has no public real-estate arm or foundation. The most recent publicly known event was a November 2024 presentation at the Phoenix Family Office Forum discussing direct deployment strategies (per event materials, November 2024). The firm's structural differentiator lies in its tight focus on a single geographic hub and a small, curated membership of technology founders. This structure allows for deeply aligned co-investment alongside its families, with Virtuous Software serving as both advisor and co-investor — unlike larger multi-family offices that often serve many unrelated families.