Westbrook Partners

Westbrook operates as both — an entertainment venture company founded by Will Smith and Jada Pinkett Smith that functions as their primary business vehicle. It produces film, television, and digital content while also managing brand partnerships and sports ventures. The firm does not disclose a separate investment portfolio or fund structure typical of a family office.

The firm produces scripted series including 'Bel-Air' and 'Cobra Kai,' feature films such as 'King Richard' and 'Bad Boys: Ride or Die,' unscripted talk shows like 'Red Table Talk,' and documentary series including 'Welcome to Earth.' It also maintains an entertainment marketing division and a sports vertical.

There is no public evidence that Westbrook participates in venture capital, private equity, or fund commitments. The firm's known activities center on direct content production and brand-driven partnerships rather than third-party investment activity.

Westbrook does not disclose a philanthropic entity tied to the firm. Will Smith and Jada Pinkett Smith have supported charitable causes through separate personal initiatives, but no foundation structure is publicly linked to the company.

Most family offices allocate capital across asset classes like venture, real estate, and public equities. Westbrook concentrates its resources entirely within entertainment production and brand-building — effectively operating as an operating company with a family-office structure rather than a diversified allocator.