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Verance Capital
Verance Corporation is a New York-based SEC-registered investment adviser, registered since 2025. It is headquartered in New York, NY.
Verance Capital
Verance Corporation is a New York-based SEC-registered investment adviser, registered since 2025. It is headquartered in New York, NY.
General information
Firm type
Single Family Office
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Los Angeles
Corporate office
Los Angeles, CA, United States
Additional offices
Toronto, Canada · Boston, MA, United States · San Diego, CA, United States
Principals
Lyle Ayes
Founder & CEO
Julian Kershaw-Weih
Principal
Jeremy Hoffman
Principal
Parker Levi
Senior Associate
Isabella Reynolds
Senior Associate
Maddie Scott
Executive Assistant/Office Manager
Sector focus
Frequently asked questions
Who runs investment decisions at Verance Capital?
Lyle Ayes, Founder & CEO, directs the firm's investment strategy. He is supported by principals Julian Kershaw-Weih and Jeremy Hoffman, per the firm's website. An advisory board including John Skipper (Meadowlark Media), Sophie Goldschmidt (U.S. Ski & Snowboard), and Malcolm Turner (DraftKings) provides domain guidance but does not make final investment calls.
Does Verance Capital operate as a single-family office or a venture firm?
Verance presents itself as a private investment firm, but its narrow sector focus, small team, and lack of disclosed external capital suggest it functions as a single-family office. The firm does not market a commingled fund or list institutional investors. Its advisory board and portfolio composition point to a proprietary, not third-party, capital base.
What investment stages does Verance typically target?
Verance focuses on growth-stage capital, according to its website. Its portfolio spans early-stage companies like Swag Golf and LOVB alongside more mature platforms like Range and Tixr, indicating flexibility within the growth spectrum. The firm does not disclose a minimum check size or stage ticket.
How does Verance source deal flow?
The firm sources deals through its network of sports, media, and entertainment industry contacts, including its advisory board. Portfolio companies such as Meadowlark Media (John Skipper) and Improbable Media (Giannis Antetokounmpo) illustrate relationships with founders and executives. Verance does not publicly list any intermediary or placement agent relationships.
Does Verance make direct investments or co-invest alongside other firms?
The firm describes itself as partnering with entrepreneurs and management teams, consistent with direct investing. Several portfolio companies, such as Tixr and Range, have raised capital from other investors, implying Verance participates in syndicates. The firm does not disclose co-investor names or JV structures.
Where does the wealth behind Verance Capital come from?
The origin of Verance's capital is not publicly disclosed. Founder Lyle Ayes is not a widely known public figure, and the firm's website provides no background on its financial source. This sets Verance apart from family offices tied to a named industrial or entrepreneurial fortune.
What sectors does Verance explicitly avoid?
Verance's website and portfolio demonstrate a strict focus on sports, media, and live entertainment. Absent from its investments are healthcare, fintech, enterprise software, real estate, and other conventional venture-capital categories. The firm does not publish a negative screen, but its disclosed holdings all fall within its stated niche.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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