Updated:
B.A. Schrock Wealth Management
Ben Schrock runs a Wadsworth wealth manager built on the UNLOCK™ retirement-planning process. A small-team RIA focused on local household assets.
B.A. Schrock Wealth Management
B.A. Schrock Wealth Management was established in 2012 in Wadsworth, Ohio by Ben Schrock, who leads as owner and investment advisor representative. The firm operates as a local registered investment adviser serving individuals, high-net-worth families, and entities. Its public disclosures focus on the accumulation-to-retirement transition market rather than the institutional or multi-generational family-office segment. The firm's public strategy emphasizes portfolio management, financial planning, and insurance services — with no disclosed asset-class breakdown, institutional investment mandates, or alternative-asset co-investment activity. Its structure uses individual advisory relationships rather than pooled vehicles or fund commitments. The UNLOCK™ Process forms the center of its service model, mapping client retirement goals across income, risk, taxation, Social Security, and estate planning. There are no named portfolio companies, direct investments, or third-party fund managers cited in available disclosures. B.A. Schrock reports six named professionals on its team, including Chief Investment Officer Keith Lockwood, CFP® holders Colleen Goodwillie and Dan Oaklief, and Chief Operations Officer Kaitlin Schrock. The firm operates from a single office at 131 College Street in Wadsworth. It publishes weekly financial-planning content through its "Unlocking Your Financial Future" podcast and maintains a client-facing consolidated app. No sub-advisory vehicles, club-deal access, or institutional co-investor structures are disclosed. The firm's structural model is a classic Main Street wealth advisory — a small, generalist team competing on local relationships rather than scale, sector specialization, or direct investment capacity. Its proprietary UNLOCK™ branding represents a retail-client engagement framework rather than a differentiated investment sourcing advantage. Ownership succession or any operating-company relationship beyond the Schrock name has not been disclosed.
General information
Firm type
Bank / Wealth / Trust
Year founded
2012
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Wadsworth
Corporate office
131 College St, Wadsworth, OH 44281, United States
Principals
Ben Schrock
Owner, Investment Advisor Representative & Insurance Professional
Keith Lockwood
Chief Investment Officer, Investment Advisor Representative & Insurance Professional
Colleen Goodwillie
Investment Advisor Representative & Insurance Professional
Dan Oaklief
Investment Advisor Representative & Insurance Professional
Kaitlin Schrock
Chief Operations Officer
James Gearhart
Paraplanner / Office Administrator
Frequently asked questions
Who runs investment decisions at B.A. Schrock Wealth Management?
The firm lists Ben Schrock as Owner and Investment Advisor Representative, supported by Chief Investment Officer Keith Lockwood and two CFP®/ChFC®-designated advisors, Colleen Goodwillie and Dan Oaklief. Their public roles blend portfolio management with broad financial planning and insurance services. No institutional investment committee or external investment advisory panel is disclosed.
Is B.A. Schrock structured as a family office or does it serve external clients?
It is a registered investment adviser serving external individuals, high-net-worth households, and entities — not a single-family office. The firm's public materials, including its retirement-podcast series and local outreach, position it as a retail wealth-management practice based in Wadsworth, Ohio. There is no disclosed family-wealth origin anchoring the firm.
Does B.A. Schrock participate in fund commitments or only direct accounts?
Its disclosed services center on portfolio management, financial planning, and insurance — with no evidence of pooled fund commitments, private-debt mandates, venture allocations, or direct co-investment vehicles. The firm appears to operate entirely through individual managed accounts and advisory relationships.
What is the UNLOCK Process™, and does it offer an investment edge?
The UNLOCK Process™ is a proprietary client-engagement framework that walks households through retirement-goal definition, retirement-income mapping, and ongoing plan adjustments. It addresses income, risk, taxation, Social Security, and estate planning. B.A. Schrock markets it as a planning methodology rather than a systematic investment strategy or alpha source.
Does B.A. Schrock maintain any alternative-investment exposure for clients?
None publicly disclosed. The firm's marketing materials focus on retirement-income planning, 401(k) guidance, and insurance-based solutions. No private-equity, venture-capital, real-asset, or hedge-fund access is mentioned on the firm's website or in its regulatory-filing summary as captured.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
Need institutional-grade insight on family offices?
Altss delivers:
Prefer a guided tour?
We’ll walk you through: