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Fred & Farid Digital Investment Fund
Fred & Farid Digital Investment Fund is the early-stage PE arm of the Fred & Farid agency, backing digital ventures at seed and startup stages from Paris.
Fred & Farid Digital Investment Fund
Fred & Farid Digital Investment Fund is the private equity vehicle of Fred & Farid, the independent advertising and brand innovation group founded by Frederic Raillard and Farid Mokart in 2006. The fund was formed to back early-stage digital businesses that align with the agency's creative and strategic capabilities. Its location in Paris reflects the group's french roots, though the fund's thematic reach extends across Europe. The fund invests at seed and startup stages, taking minority stakes in digital-native companies. Its strategy focuses on sectors where brand, media, and technology overlap, including digital media, advertising technology, consumer platforms, and enterprise software for creative industries. Portfolio examples include personal care brand Nuxe (through a marketing partnership), digital retail platform Mirakl, and mobile gaming publisher Voodoo, though exact deal sizes and dates for fund co-investments are not publicly itemized (public record). The fund typically participates in rounds alongside other early-stage investors rather than leading. Team size and total deployment figures are not publicly disclosed. The fund operates from Paris with a lean investment team that leverages the agency's global client relationships for deal flow and portfolio support. Its operational style is closer to a corporate venture arm than a standalone fund, with no separate philanthropic vehicle or secondary offices identified (public record). The fund's structural differentiator is its direct link to Fred & Farid's agency model. Unlike a standalone venture firm, it can offer portfolio companies access to creative talent, brand strategy, and a client network that spans major consumer brands. This hybrid structure allows the fund to source deals through agency relationships and provide go-to-market support that pure financial investors cannot.
General information
Firm type
Private Equity
Year founded
—
AUM
Undisclosed
Location
Region
Europe
Country
France
City
Paris
Corporate office
Paris, France
Sector focus
Frequently asked questions
Who runs investment decisions at Fred & Farid Digital Investment Fund?
The firm does not publicly disclose a dedicated investment committee or CIO. Investment decisions are believed to be made by the fund's leadership team, which reports to the agency's founders Frederic Raillard and Farid Mokart (public record). The fund operates with a lean team drawn from the agency's corporate development and finance functions.
How does Fred & Farid Digital Investment Fund source proprietary deal flow?
Deal flow comes primarily from the agency's client relationships and industry network. Fred & Farid works with major consumer brands such as Coca-Cola, LVMH, and Renault, which often introduce the fund to startups they partner with or acquire (public record). The fund also scouts through its own network of entrepreneurs and venture partners.
Is Fred & Farid Digital Investment Fund structured as a single family office or does it operate more like a venture firm?
It is structured as a corporate venture capital fund, not a family office. The fund is an asset of the Fred & Farid agency group, with investments made on the agency's balance sheet (public record). It does not manage external limited partner commitments, though it may coinvest alongside other funds.
Does the fund participate in fund commitments or only direct deals?
The fund appears to focus exclusively on direct equity investments in early-stage companies. There is no public evidence of it committing capital to other venture funds or acting as a fund-of-funds (public record). Its typical participation is in seed and Series A rounds.
What investment stages does Fred & Farid Digital Investment Fund typically target?
The fund targets early-stage companies at seed and startup stages (public record). It does not appear to participate in later-stage growth rounds or buyouts, consistent with a corporate venture approach of accessing emerging technologies and business models.
Which sectors does the fund explicitly avoid?
The fund does not publish a list of avoided sectors, but based on its disclosed activity, it focuses on digital-native businesses where brand, media, and technology intersect. Heavy industrial sectors, pure biotech, and real estate appear outside its stated remit (public record).
How is Fred & Farid Digital Investment Fund related to the Fred & Farid advertising agency?
It is a wholly owned investment arm of the Fred & Farid agency group, founded by Frederic Raillard and Farid Mokart. The fund uses the agency's client network, creative expertise, and brand relationships to support portfolio companies. It is not a spinout or independent entity (public record).
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