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Gap Intelligence

Gap Intelligence operates as a specialized market-research provider focused on competitive pricing and promotional analytics for the technology and...

Gap Intelligence

Gap Intelligence operates as a specialized market-research provider focused on competitive pricing and promotional analytics for the technology and consumer-goods sectors. The firm collects point-of-sale and e-commerce pricing data across retailers, structuring it into datasets that manufacturers use to calibrate channel strategy, promotional calendars, and minimum-advertised-price compliance. Clients typically use its feeds to automate surveillance of retailer pricing behavior across categories including consumer electronics, appliances, and housewares. The firm's coverage spans North American brick-and-mortar and online retailers, with particular depth in the US consumer-electronics channel. Its reports and data services map weekly pricing movements, bundle configurations, and shelf-placement trends. Rather than operating as a syndicated report publisher, Gap Intelligence positions its outputs as direct inputs into client revenue-management systems. This operational integration distinguishes it from broader survey-based research shops. Gap Intelligence maintains a lean, single-office structure and does not operate adjacent investment vehicles, philanthropic foundations, or co-investor clubs. The firm's posture is that of a pure data-services provider, not a multi-line consultancy or research conglomerate. Its professional headcount remains undisclosed. Structurally, the firm functions less like a traditional research house and more like a data-utility layer — it pipes competitor-pricing intelligence directly into pricing engines and ERP workflows. This architecture means clients do not consume a static report but instead train internal algorithms on continuously refreshed field data, a model that generates high switching costs once embedded in a manufacturer's pricing stack.

General information

Firm type

other

Year founded

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Corporate office

United States

Principals

Gary Peterson

Founder & CEO

Sector focus

Data & AnalyticsRetail Technology

Frequently asked questions

What does Gap Intelligence sell — is it syndicated reports, custom consulting, or a data feed?

Its primary product is a structured data feed of retail pricing and promotional intelligence, delivered on a recurring subscription basis. The data covers in-store and online shelf prices, bundle offers, and promotional cadences across major US retailers. Clients typically pipe the feed directly into internal pricing and revenue-management systems rather than interacting with a static report.

Which industries and retail channels does Gap Intelligence cover?

Consumer electronics, major appliances, and housewares form the core coverage set. The firm tracks big-box chains, e-commerce platforms, and specialty retailers in the United States. Coverage is skewed toward manufacturer-side use cases — helping brands understand how their products are being priced and promoted at the point of sale.

Who competes with Gap Intelligence in the pricing-intelligence space?

The competitive set includes firms like Numerator, Wiser Solutions, and Profitero, each with slightly different coverage scopes and delivery models. Gap Intelligence differentiates through its focus on durable-goods categories and its direct-to-ERP integration model rather than a dashboard-first interface.

Does Gap Intelligence run any investment vehicles or manage third-party capital?

No. Gap Intelligence is not an investment manager. It does not accept outside capital, manage assets, or make investments in portfolio companies. It is a privately held data-services firm operating a subscription revenue model.

Where are Gap Intelligence's operations based?

The firm is headquartered in the United States, with a single-office structure. It does not publicly list international offices, and its data coverage is concentrated on North American retail channels.

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