Private Equity

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Vernon & Park Capital

Vernon & Park Capital was established in Chicago by Managing Partner Jim Ginsburg.

Vernon & Park Capital

Vernon & Park Capital was established in Chicago by Managing Partner Jim Ginsburg. Ginsburg runs the firm alongside Managing Director Linda Ginsburg and Investor Max Witt, keeping the team compact. The firm does not disclose its underlying wealth origin or source of committed capital. Since 2002, the firm has written checks across venture and growth equity, making both minority and majority investments. On its website, the firm highlights three thematic areas: coffee, financial technology, and esports. The stated revenue threshold for prospective portfolio companies is a minimum of $2 million or similarly valued proprietary assets. While no specific portfolio company names or fund structures are published on the firm's site, its strategy emphasizes deploying capital into industries where its network of strategic, financial, marketing, and operational contacts can increase a company's value. The team draws on its professional relationships to source deals and support portfolio management teams. The firm operates from its headquarters at 10 South Riverside Plaza in Chicago. Its listed professional headcount is three. No additional offices or affiliated investment vehicles — such as real-asset arms, foundations, or co-investor clubs — are publicly disclosed by Vernon & Park. The investment process is relationship-driven, targeting ambitious entrepreneurs and differentiated companies; the firm's website states an openness to flexible deal structures. The defining structural trait of Vernon & Park is its deliberately lean partnership model — three named investment professionals managing a concentrated pool of capital without a formal fund-family architecture or outside limited-partner reporting obligations. This keeps investment horizons long and decision-making centralized, with Jim Ginsburg serving as the gatekeeper for all capital deployment.

General information

Firm type

Private Equity

Year founded

2002

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Chicago

Corporate office

10 South Riverside Plaza Suite 1830, Chicago, IL 60606, United States

Principals

Jim Ginsburg

Managing Partner

Linda Ginsburg

Managing Director

Max Witt

Investor

Sector focus

Enterprise SoftwareFinTechMedia & Entertainment

Frequently asked questions

Who runs investment decisions at Vernon & Park Capital?

Jim Ginsburg, the firm's founder and Managing Partner, leads all investment decisions. He is supported by Managing Director Linda Ginsburg and Investor Max Witt, forming a tight three-person investment team based in Chicago.

How does Vernon & Park Capital source deals?

The firm uses the professional network of its principals to source deals, specifically targeting industries where its contacts can add strategic value. Its website states an interest in hearing directly from ambitious entrepreneurs running companies with a minimum of $2 million in revenue or similarly valued intellectual property.

What investment stages does Vernon & Park target?

Vernon & Park invests across venture and growth equity stages. It requires a minimum of $2 million in revenue or equivalently valued proprietary assets at the time of investment, indicating a focus on companies that have moved beyond the earliest start-up phase.

Which sectors does Vernon & Park Capital explicitly focus on?

The firm's website explicitly names three sectors: coffee, financial technology, and esports. These are the categories where its principals concentrate their capital and network resources.

Is Vernon & Park Capital a single-family office?

No. The firm is structured as a private equity and venture capital firm, not a family office. It does not meet the Altss definition of a single-family office managing a single family's wealth, and it describes itself as deploying investment capital into portfolio companies.

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