YC W18
LUS Brands
Hair care products for curly hair.
About
LUS (Love Ur Self) Brands is a "non-beauty" beauty brand startup based in Toronto, Canada. Launched as an e-Commerce brand in Jan 2017, LUS aims to create innovative products that help consumers embrace their own natural and unique features, instead of altering or masking them. Our first product line, Love Ur Curls, consists of a simplified 3-step system for consumers with naturally curly/textured hair. Our innovative styling products are water-activated and customized for different hair types: wavy, curly, and kinky-coily.
Founder
- Sahar Saidi
Family Office Investors
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See family office activityIndustry & Focus
ConsumerApparel and CosmeticsBeauty