A Place for Mom

A Place for Mom

A Place for Mom is a senior living referral service based in Seattle, Washington. It was founded to simplify the search for assisted living, memory care, and home care by providing free, personalized guidance to families. The company’s revenue comes from partner communities and agencies when a referred family moves in or enrolls. The company's model is a marketplace: it connects families with a network of more than 11,000 senior living communities and 5,000 home care agencies across the United States. Its 400-plus advisors assess care needs, budget, and geography to generate tailored recommendations. A Place for Mom also offers educational resources on topics such as paying for care, understanding dementia support, and planning a transition. It does not charge families for its service. The company claims to help more than 300,000 families each year and maintains over 400,000 community reviews on its platform. It operates primarily in the U.S. and has not disclosed a parent company or any direct investment from a family office or private equity firm. No recent operational event—such as an acquisition, leadership change, or fundraising round—has been publicly reported in the last 24 months. A Place for Mom functions as a consumer referral platform rather than an asset manager or family office. Its structural differentiator is a free, advisor-driven service that monetizes through partner fees, making it distinct from investment-oriented senior care entities.