Updated:
ActiveProspect
ActiveProspect is a consent-based marketing platform founded by Steve Rafferty that certifies over 1 billion leads annually for 3,000+ customers.
ActiveProspect
Steve Rafferty founded ActiveProspect, a company whose platform certifies over 1 billion leads annually. The firm serves more than 3,000 customers and connects with over 55,000 publishers through 500-plus integrations. ActiveProspect describes its mission as making consent-based marketing the best channel for customer acquisition. ActiveProspect's product suite includes TrustedForm for independent lead certification and TCPA compliance documentation, LeadConduit for real-time lead validation and routing, and LeadsBridge for syncing social lead forms into CRMs. The company explicitly avoids contacting consumers without prior express written consent, positioning itself as a compliance-first alternative in performance marketing. The company operates primarily in North America. The company has acquired Verisk Marketing Solutions, rebranded as InfutorData (per the firm's website). ActiveProspect employs over 300 people globally in a remote-friendly structure. No additional offices beyond its Austin headquarters are listed. ActiveProspect operates as a standalone software company, not a family office or investment firm. Its structural differentiator is its direct role in TCPA litigation risk reduction for marketers — a compliance moat that ties customer retention to evolving regulation.
General information
Firm type
other
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Austin
Corporate office
Austin, TX, United States
Principals
Steve Rafferty
CEO & Founder
Amanda Nevins
CFO
Alex Wolfe
CIO
Nik Pai
CPO
James Ward
VP of People
Gregg Poulin
VP of Marketing
Alexis Krenzien
VP of Customer Experience
Jason Smith
General Counsel
Ben Farrar
Director of Privacy, Security, & Compliance
Sector focus
Frequently asked questions
Who makes investment decisions at ActiveProspect?
ActiveProspect is a software company, not a family office or investment firm. Strategic decisions are led by CEO and founder Steve Rafferty, supported by a leadership team including CFO Amanda Nevins, CIO Alex Wolfe, and CPO Nik Pai (per the firm's website).
What sectors does ActiveProspect focus on?
ActiveProspect serves telephony, financial services, healthcare, home services, professional services, and travel, among others (per the firm's website). Its tools are designed for any industry that relies on lead generation and requires TCPA compliance.
Does ActiveProspect make direct investments or manage external capital?
No. ActiveProspect is a privately held software company. It does not operate as a family office, asset manager, or investment fund. It has no disclosed AUM or external capital management.
What is the relationship between ActiveProspect and InfutorData?
ActiveProspect acquired Verisk Marketing Solutions and rebranded it as InfutorData (per the firm's website). InfutorData operates as part of the ActiveProspect product ecosystem.
What is the legal significance of ActiveProspect's TrustedForm product?
TrustedForm provides independent lead certification used for TCPA compliance. It documents express written consent from consumers, helping marketers reduce litigation risk and optimize purchasing decisions (per the firm's website).
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
Need institutional-grade insight on investors?
Altss delivers:
Prefer a guided tour?
We’ll walk you through: