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Adloop Media
Adloop is the demand-side platform — and the team behind it — for brands, retailers, and campaigns that want measurable outcomes.
Adloop Media
Adloop is the demand-side platform — and the team behind it — for brands, retailers, and campaigns that want measurable outcomes. Activate first-party data, reach high-intent audiences, and prove what worked.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
Canada
City
Toronto
Corporate office
Toronto, ON, Canada
Principals
Josh Segal
Founder & CEO
Sector focus
Frequently asked questions
Who runs investment decisions at Adloop Media?
Founder and CEO Josh Segal leads the firm. He founded Adloop to build a DSP focused on measurable outcomes and compliance in regulated categories. His perspective has been featured in Authority Magazine and MG Magazine (per the firm's website).
How does Adloop source proprietary deal flow?
Adloop develops its own technology through in-house development and acquisitions. In 2022, the firm acquired Meteora to strengthen first-party data capabilities and bring the DSP in-house (per the firm's website).
Is Adloop structured as a single family office or does it operate more like a venture firm?
Adloop is a founder-led independent demand-side platform, not a family office or venture firm. It operates as a technology company serving advertising clients.
Does Adloop participate in fund commitments or only direct deals?
Adloop is a demand-side platform that sells advertising services directly to brands, retailers, and political campaigns. It does not appear to make fund commitments or direct investments.
What investment stages does Adloop typically target?
Adloop does not appear to make investments. It provides programmatic advertising services to clients across retail, CPG, political advocacy, public affairs, and regulated markets.
Which sectors does Adloop explicitly avoid?
Adloop does not publicly list sectors it avoids, but its platform emphasizes compliance and responsible targeting for regulated markets, suggesting it avoids categories where brand safety cannot be maintained.
Where does the underlying wealth come from?
Adloop's wealth origin is not publicly disclosed. The firm is founder-led by Josh Segal, but the source of initial capital is not specified.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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