Advasa Holdings, Inc.

Advasa Holdings, Inc.

Advasa Holdings, Inc. is an institutional investor with $4.7 billion in AUM, operating through its ADVASA platform to provide on-demand pay (earned wage access, or EWA) technology that enables workers to access earned wages instantly and charge them to various payment methods. The firm's core business centers on payroll DX, offering a card and wallet charge-type system that allows wage-equivalent payments to be directed to prepaid cards, mobile wallets, and traditional bank accounts, improving financial wellness and inclusion. ADVASA's services include a cloud-based attendance management system and an expense reimbursement on-demand payment system, with OEM provision of welfare payment systems as a primary business line. The firm pursues a global patent strategy spanning 83 countries, holding fundamental patents in Japan related to its earned wage access technology and actively licensing them to major financial institutions and card companies. ADVASA aligns its operations with SDGs goals 3, 5, and 8, focusing on inclusive economic growth, gender equality, and healthy living. The firm also explores AI, blockchain, NFT, and metaverse technologies to create trust scoring from labor activity and develop new financial services. Through its SIAM partnership with IPwe, ADVASA has begun patent licensing to EWA business partners, supporting both domestic and international expansion of its financial inclusion mission.