Private EquityRIA · CRD 152012SEC-RegisteredPrivate Fund Adviser

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Alliance Investment Management

Alliance Investment Management is an SEC-registered investment adviser in Jenison, MI, registered since 2021. The firm manages $207 million in assets, with...

Alliance Investment Management logo

Alliance Investment Management

Alliance Investment Management is an SEC-registered investment adviser in Jenison, MI, registered since 2021. The firm manages $207 million in assets, with $173 million on a discretionary basis. It has 6 employees and 3 investment advisers.

General information

Firm type

Private Equity

Year founded

2009

Location

Region

North America

Country

United States

City

Jenison

Corporate office

507 Baldwin St. Jenison, MI 49428, United States

Principals

Thor W. Nelson

CEO/CCO

Jake Holtrop

Portfolio Manager

Cindy Meyer

Client Administrator

Sandy Holtrop

Operations

Lori Nelson

CFO

Frequently asked questions

Who makes investment decisions at Alliance Investment Management?

CEO Thor W. Nelson and Portfolio Manager Jake Holtrop lead the investment process. Nelson serves as Chief Compliance Officer as well, while Holtrop handles portfolio management duties directly. The firm's contact page lists both as the primary investment-facing professionals.

What is the Investment Conditions Rank and how does it drive portfolio decisions?

The Investment Conditions Rank is Alliance's proprietary research tool built from worldwide political, economic, and financial trends. It combines a qualitative top-down analysis of current events with a quantitative review of pre-selected global economic and market data. The firm then compares the current reading against similar historic timeframes to gauge potential market implications before adjusting client asset allocations.

Does Alliance Investment Management invest in private equity or venture capital?

No private equity or venture capital investments appear in the firm's public disclosures. Alliance describes its strategies as utilizing individual stocks, exchange traded products, mutual funds, and outside fund managers. The Altss record categorizing it as private equity likely reflects a legacy classification rather than current deal activity.

What client types does Alliance Investment Management serve?

The firm's language targets individual investors, emphasizing custom portfolios aligned with personal investment goals. Alliance offers both discretionary portfolio management and non-discretionary financial advice, along with investment consulting services for one-time or ongoing financial questions. No institutional or family-office mandates are mentioned on its website.

How is Alliance Investment Management compensated?

Alliance does not publicly disclose its fee schedule. As an independent money manager offering both discretionary and non-discretionary services, compensation likely includes an advisory fee based on assets under management, with lower-cost options available for consulting engagements. The inclusion of Black Diamond Wealth Solutions with all accounts suggests a bundled technology cost.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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