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Momentara
Momentara leverages technology, opportunity, and experience to make in-store, out-of-home, and event marketing a welcome part of the audience's day.
Momentara
Momentara leverages technology, opportunity, and experience to make in-store, out-of-home, and event marketing a welcome part of the audience's day.
General information
Firm type
other
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Minneapolis
Corporate office
16355 36th Ave. N., Minneapolis, MN 55446, United States
Additional offices
Katy, TX, United States
Principals
Julie Rodgers Vargas
Chief Executive Officer
Sector focus
Frequently asked questions
Who runs investment and strategic decisions at Momentara?
Julie Rodgers Vargas is the Chief Executive Officer, as announced on the firm's website. Information on other principals, a board, or an investment committee is not publicly disclosed. The firm's leadership structure beyond the CEO role remains private.
Is Momentara a family office or an operating company?
Momentara operates as a marketing execution company, not a family office. It generates revenue by selling in-store, out-of-home, and event marketing services to brands and agencies rather than by managing a single family's capital. It does not publicly disclose an asset management or direct-investment function.
How does Momentara source and execute its client campaigns?
Momentara owns proprietary software that provides campaign visibility, performance insights, and process optimization. It couples this technology with in-house strategy, creative, production, fulfillment, and logistics teams to place messaging in 40,000 retail locations and across digital OOH screens. The firm cites logistics accuracy and speed to market as core execution differentiators.
What types of clients constitute Momentara's book of business?
According to its website, Momentara works with clients in the top 15 convenience stores, top 20 quick-service restaurants, and top 10 financial services brands. It also serves over 400 Fortune 500 brands and all 50 US state governments, indicating a primarily large-enterprise client base across multiple consumer-facing sectors.
What is the relationship between AllOver Media, Pointsmith, and Momentara?
AllOver Media and Pointsmith merged to form Momentara, combining both firms' expertise in physical-world marketing. The entity now operates as a single brand, Momentara, delivering an integrated suite of in-store, out-of-home, and event marketing services through a unified technology and logistics platform.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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