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Amobee
Amobee is an advertising platform founded in 2005, now a Tremor International subsidiary, optimizing cross-channel TV and digital media outcomes.
Amobee
Amobee was founded in Redwood City in 2005 and has since become a wholly owned subsidiary of Tremor International. Its platform focuses on audience development, cross-channel performance optimization, and analytics for advertisers and media owners. The firm's technology covers linear TV, connected TV, and all digital media, with tools to drive new customer growth through detailed reporting. Amobee targets buyers in North America and, through Tremor International, global markets. The platform integrates data and creative capabilities to manage ad campaigns across multiple channels. As a subsidiary of Tremor International, Amobee benefits from the parent's collection of ad-tech brands. The firm does not publicly disclose AUM, assets under management, or deployment numbers. Its professionals count and investment team structure are not listed publicly. Amobee's structural distinction lies in its position as an operating unit within Tremor International, combining advertising technology with data analytics and media strategy. This architecture differs from independent ad platforms by leveraging Tremor's scale and cross-product resources.
General information
Firm type
Asset Manager
Year founded
2005
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Redwood City
Corporate office
Redwood City, CA, United States
Sector focus
Frequently asked questions
Who owns Amobee?
Amobee is a wholly owned subsidiary of Tremor International, a publicly traded company that operates a collection of ad-tech and media brands (per Amobee's website).
Does Amobee operate as a family office or investment firm?
No. Amobee is an advertising technology platform and operating company, not a family office or asset manager. It is classified as an asset manager in this profile only for system consistency, but its core business is ad-tech and media services.
What services does Amobee provide?
Amobee helps advertisers and media companies optimize cross-channel performance across TV, connected TV, and digital media. Services include audience development, analytics, reporting, and campaign management tools (per Amobee's website).
Is Amobee still an independent entity?
No. Amobee is now part of Tremor International. The firm's website redirects to nexxen.com, indicating a rebrand or integration into the parent company's operations.
What geographic markets does Amobee serve?
Amobee's headquarters is in Redwood City, United States. Through Tremor International, the platform reaches global markets, with a focus on North America.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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