Asset Manager

Updated:

Amperity

Amperity is Tony Owens' AI-powered customer data cloud for identity resolution, serving Alaska Airlines and Wyndham Hotels. Founded 2016.

Amperity

Derek Slager and Kabir Shahani founded Amperity in 2016 after years observing the gulf between the data companies collect and the value they extract from it. The founding team built the company around a machine-learning approach to identity resolution that handles messy, evolving customer data without the rules-based systems that bottleneck most enterprises. Amperity's core product is the Customer Data Cloud, an AI-powered platform that ingests, resolves, and activates customer data across channels. The company focuses on stitching together online and offline PII to create persistent profile keychains. It serves brands in retail, travel, and financial services — confirmed clients include Alaska Airlines, Wyndham Hotels & Resorts, Brooks Running, and Boeing Employees Credit Union. The platform integrates with lakehouses like Databricks and Snowflake, and the firm operates across North America, Europe, and Australia. The company has not disclosed AUM or total deployment; Amperity is a venture-backed software company. It has no published employee count, though its leadership page lists eight C-suite executives and four board members. The firm maintains offices in Seattle (HQ), New York, London, and Richmond, Australia. Unlike most asset managers, Amperity is not an investment firm but an enterprise software provider. Its structural differentiator is its zero-copy data sharing model — customers can keep their data on their own infrastructure while still using Amperity's AI to build profiles. This architecture — combined with a self-service interface — positions it against custom-code approaches and legacy CDPs.

General information

Firm type

Asset Manager

Year founded

2016

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Seattle

Corporate office

1201 2nd Ave Suite 1000 Seattle, WA 98101, United States

Additional offices

New York, NY, United States · London, United Kingdom · Richmond, Australia

Principals

Tony Owens

Chief Executive Officer

Derek Slager

Co-Founder and Chief Technology Officer

Kabir Shahani

Co-Founder

Amy Kelleran Pelly

Chief Financial Officer

Dr. Grigori Melnik

Chief Product Officer

Bridget Perry

Chief Marketing Officer

Rob Ferguson

Chief Revenue Officer

Sector focus

Enterprise SoftwareAI/MLMarketing Technology

Frequently asked questions

Does Amperity function as an asset manager or a software company?

Amperity operates as an enterprise software company, not an asset manager. It sells a customer data platform (CDP) to brands. It does not manage capital, charge management fees, or operate a fund structure.

Who makes investment and product decisions at Amperity?

Product and strategy decisions sit with the executive team led by CEO Tony Owens, co-founder and CTO Derek Slager, and CPO Dr. Grigori Melnik (per the firm's website). The board includes independent directors Dawn Lepore (chair), Matt McIlwain, and Kris Drankiewicz.

What industries does Amperity's customer base primarily come from?

Amperity serves brands in travel (Alaska Airlines, Virgin Atlantic), hospitality (Wyndham Hotels & Resorts), retail (Brooks Running), and financial services (Boeing Employees Credit Union, per the firm's website).

How does Amperity differ from traditional customer data platforms?

Amperity uses an AI-driven identity keychain that persists over time despite data changes, and it offers zero-copy data sharing with lakehouses like Databricks and Snowflake. This reduces the need for custom ETL and allows customers to keep their data on their own infrastructure (per the firm's website).

Where does the underlying wealth of Amperity's backers come from?

Amperity is a venture-backed software startup. Its early institutional backers include Madrona Venture Group and Madera Technology Partners, both of which hold board seats. The individual wealth of its founders or investors is not publicly broken out.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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