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AppFolio
AppFolio is a publicly traded software company that builds AI-native property management software for firms managing over 8 million residential units.
AppFolio
AppFolio is a publicly traded software company (NASDAQ: APPF) that provides a property management platform combining accounting, leasing, maintenance, and resident communications. The firm does not disclose a founding date or named principal in its public materials; its headquarters is in Goleta, California. The AppFolio Performance Platform uses native agentic AI to automate workflows such as maintenance intake, vendor coordination, and marketing. The system is sold in three tiers—Core, Plus, and Max—and includes tools for affordable housing, leasing CRM, and custom reporting. The company claims its software serves property managers overseeing over 8 million residential units and supports integration with third-party proptech solutions via the AppFolio Stack marketplace. No investment deployment, portfolio companies, or co-investors are disclosed. AppFolio employs no traditional investment professionals and reports no AUM. The company's 2025 annual report details revenue and headcount but does not break out client assets under management on its platform. Its only office is in Goleta; no additional international locations are listed. The company maintains a customer support team but no philanthropic or operating-company vehicles tied to family wealth. Unlike family offices or asset managers, AppFolio operates entirely as a software-as-a-service business. It generates revenue through subscription fees and transaction-based services, not capital deployment. The company's governance structure is corporate, with a board of directors and SEC reporting obligations, making it atypical for the family office category.
General information
Firm type
other
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Goleta
Corporate office
Goleta, CA, United States
Sector focus
Frequently asked questions
What does AppFolio actually do?
AppFolio provides a cloud-based property management platform that handles accounting, leasing, maintenance, communications, and workflow automation. Its software uses embedded agentic AI to automate tasks such as maintenance intake and vendor coordination.
Does AppFolio manage or deploy capital?
No. AppFolio is a software company, not an asset manager. It generates revenue through subscription fees and transaction-based services, not through investment returns or capital deployment.
Who owns AppFolio?
AppFolio is publicly traded on the NASDAQ under the ticker APPF. Its largest shareholders are institutional investors, as disclosed in its SEC filings.
Does AppFolio have a family office structure?
No. AppFolio operates as a publicly traded corporation with a board of directors and standard corporate governance, not as a family office or investment vehicle.
What is AppFolio's geographic footprint?
AppFolio's corporate headquarters is in Goleta, California. The company does not disclose additional international offices in its public materials.
What industries does AppFolio serve?
AppFolio exclusively serves the property management industry, including residential, commercial, affordable housing, and student housing sectors.
Does AppFolio disclose AUM?
No. AppFolio does not report AUM because it is a software provider, not an investment manager. Its financial disclosures focus on revenue, operating income, and client unit counts.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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