ArabyAds

ArabyAds

ArabyAds builds and operates a set of enterprise e-commerce marketing platforms, including Boostiny, iConnect, Deviceboost, CTV, ReEngage, Ritelo, and ThePubverse. These tools handle customer acquisition, re-engagement, and monetization across web, social media, and smartphone apps. The firm's headquarters are in Dubai, with additional offices in Lagos and Singapore, covering a broad geographic footprint across the Middle East, Africa, and Asia. Strategy centers on performance-oriented digital advertising tailored to the MENA e-commerce market. The firm reports it powered 25,184,764 e-commerce transactions in 2023, up from an unspecified number in 2022. Its platform stack includes a connected TV advertising solution developed in partnership with LG Ads, an app discovery platform for Android devices, and a publisher monetization offering called ThePubverse. ArabyAds targets brands, advertisers, and e-commerce merchants, offering both self-service and managed campaign options. No team size, AUM, or deployment figures have been publicly disclosed. The firm's website highlights a live counter of transactions powered by its platforms as of 2024, along with metrics for brands partnered, campaigns created, and influencers onboarded. Recent operational activity is not publicly recorded beyond the 2024 website claims. ArabyAds differentiates itself through a vertically integrated platform suite that covers the full e-commerce marketing funnel — from acquisition to re-engagement to monetization — under one roof. This contrasts with the fragmented agency or point-solution landscape common in the MENA ad-tech market. The firm's partnership with LG Ads for CTV also suggests a structural position in the emerging connected TV advertising segment in the region.