Asset Manager

Updated:

Assembled Brands

Assembled Brands is a financial services company founded in 2013 in New York, New York. It provides asset-based lines of credit to consumer brands, e-commerce...

Assembled Brands logo

Assembled Brands

Assembled Brands is a financial services company founded in 2013 in New York, New York. It provides asset-based lines of credit to consumer brands, e-commerce businesses, and service providers. The company serves the consumer packaged goods ecosystem, including e-commerce companies, omni-channel brands, distributors, manufacturers, and CPG service providers.

General information

Firm type

Asset Manager

Location

Region

North America

Country

United States

City

New York

Corporate office

New York, NY, United States

Additional offices

Los Angeles, CA, United States

Sector focus

ConsumerE-CommerceFood & BeverageFashion & ApparelBeauty & WellnessHome & Electronics

Frequently asked questions

Who runs investment decisions at Assembled Brands?

Assembled Brands does not publicly name specific investment decision-makers on its website or in public records. The firm's leadership structure is not disclosed, and it appears to operate with a small, centralized team.

How does Assembled Brands source proprietary deal flow?

Assembled Brands sources deals through its own venture-building activities, where it incubates and launches companies internally, as well as through external founder referrals and network connections. The firm does not publicly detail a formal sourcing process.

Is Assembled Brands structured as a single family office or does it operate more like a venture firm?

Assembled Brands operates as an asset manager or venture firm, not a family office. It does not describe itself as a single or multi-family office in any public materials.

Does Assembled Brands participate in fund commitments or only direct deals?

Assembled Brands appears to focus on direct investments and company-building activities. There is no public indication that it commits to external third-party funds.

What investment stages does Assembled Brands typically target?

Assembled Brands targets early-stage investments, including seed and Series A rounds. It also engages in venture building, creating companies from the ground up.

Which sectors does Assembled Brands explicitly avoid?

Assembled Brands has not publicly stated any sectors it avoids. However, its focus appears to be on consumer-facing and technology-enabled businesses, suggesting it may avoid heavy industry, real estate, and financial services.

Does Assembled Brands maintain any philanthropic structures?

There is no public record of Assembled Brands maintaining a philanthropic foundation or charitable arm. The firm does not disclose any such structures.

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