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Atwater Capital

Atwater Capital is an alternative investment firm focused exclusively on the media and entertainment sectors, working in partnership with some of the most...

Atwater Capital logo

Atwater Capital

Atwater Capital is an alternative investment firm focused exclusively on the media and entertainment sectors, working in partnership with some of the most creative people and businesses in the world.

General information

Firm type

Private Equity

Year founded

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Los Angeles

Corporate office

Los Angeles, CA, United States

Principals

Vania Schlogel

Founder & Managing Partner

John Sheehan

Managing Director

Meri Khananashvili

Director

Melissa Smith

Head of Finance & Valuation

Sector focus

Media & EntertainmentAI/ML

Frequently asked questions

Who runs investment decisions at Atwater Capital?

Founder and Managing Partner Vania Schlogel leads investment decisions. She previously invested in media at KKR and was a member of the Leveraged Finance division at Goldman Sachs, then served as Chief Investment Officer of Roc Nation. The investment team includes Managing Director John Sheehan, a former Goldman TMT banker, and Director Meri Khananashvili, who previously negotiated independent film financing and distribution deals at CAA.

What investment stages does Atwater Capital typically target?

Atwater invests across the full lifecycle of media and entertainment companies, from early-stage startups to growth equity and buyouts. The portfolio includes early-stage ventures like Magnific, an AI-driven creative tool, alongside mature content houses such as Plan B Entertainment and LEONINE Studios. This flexibility allows the firm to back IP and talent at the stage where it can add the most operational value.

Does Atwater Capital participate in fund commitments or only direct deals?

Available evidence points to a direct-investment model. The firm acquires equity stakes in operating companies alongside co-investors — most visibly KKRs partnership in LEONINE Studios. No public record indicates Atwater operates as a fund-of-funds or commits capital to external commingled vehicles.

How is Atwater Capital related to KKR and CAA?

Atwater's advisory board includes Joe Bae, Co-CEO of KKR, and Kevin Huvane, Co-Chairman of CAA. The KKR connection has produced direct co-investment activity, most notably in LEONINE Studios, which the firms own jointly. The CAA tie gives Atwater proximity to creative talent and deal origination within Hollywood's agency ecosystem, reinforced by Director Meri Khananashvili's prior role in CAA's Media Finance Group.

Which sectors does Atwater Capital explicitly invest in?

Atwater focuses exclusively on media and entertainment. Sub-sectors include filmed entertainment, music and digital audio, content production, sports media, and AI-enabled creative tools. Representative investments span a Hollywood production company (Plan B), a music-licensing platform (Epidemic Sound), a professional volleyball league (LOVB), and a generative AI platform for creatives (Magnific).

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