AutoAlert

AutoAlert

AutoAlert was founded in 2002 and is headquartered in Irvine, California, with a reported operational base in Kansas City, Missouri. The firm is led by CEO Lauren Donalson, who oversees a C-suite that includes CFO Stewart Day, COO Sarah Grajewski, and chief product officer Tom Walls. The company sells a Customer Experience Management (CXM) platform that uses AI to identify upgrade-ready customers from a dealership's existing database and service traffic. Its tools cover data mining, communication, marketing automation, and retention management for auto retailers. The platform identifies in-market shoppers near a dealer's location and generates targeted campaigns based on real buying signals. AutoAlert also reports offering SOC 2 Type 2 and ISO/IEC 27001:2013 security certifications (per the firm's website). AutoAlert does not disclose revenue, headcount, or external investors; its ownership structure is not publicly documented. The firm maintains leadership in Kansas City and Irvine but does not list additional offices. In the last 24 months, the most notable operational development was the acquisition of AutoAlert by PureCars, announced on the firm's website, creating what the combined entity calls 'the industry's most powerful AI-enabled data and marketing platform.' AutoAlert's structural differentiator is its focus on a single vertical — automotive dealerships — and its model of mining a dealer's own customer data rather than relying on third-party lead generation. This gives the firm a moated position within a niche software market that depends on deep integration with dealership management systems and real-time service-lane data.