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Blockfolio
Ed Moncada co-founded Blockfolio, once the most-used crypto portfolio tracker, later acquired by FTX for $150M and shuttered after FTX's 2022 collapse.
Blockfolio
Blockfolio is a financial technology firm founded in 2014 in Santa Monica, California. It offers a portfolio management application for trading cryptocurrencies and stocks. The firm provides options for trading cryptocurrency derivatives with leverage.
General information
Firm type
other
Year founded
2014
AUM
Undisclosed
Location
Region
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Country
—
City
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Corporate office
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Principals
Edward Moncada
Co-founder & CEO
Sector focus
Frequently asked questions
What was the original business model of Blockfolio?
Before its acquisition, Blockfolio generated revenue primarily through a direct trading integration announced in 2020, acting as a broker that routed user orders to partner exchanges. It also earned fees from featured listings and in-app promotions. For the bulk of its life, however, the application was a free, ad-free utility focused purely on maximizing user engagement and data-network effects.
What happened to Blockfolio's user base after the FTX acquisition?
Blockfolio's application was rebranded to 'FTX' and pushed as the primary mobile front-end for Sam Bankman-Fried's exchange. The original standalone Blockfolio product was deprecated. Following FTX's bankruptcy in November 2022, all related applications, including the rebranded Blockfolio app, ceased functioning, and user data became subject to the bankruptcy estate.
Did Blockfolio manage any proprietary capital?
No. Blockfolio was a consumer software company. It never functioned as an asset manager, family office, or proprietary trading desk. It did not hold a ledger of customer funds in the manner of an exchange prior to its FTX integration, operating purely as a data-aggregation and brokerage-referral layer.
Who were Blockfolio's main competitors?
The primary competitors included Delta, CoinMarketCap's mobile app, and CoinGecko. Unlike CoinMarketCap and CoinGecko, which are web-first, Blockfolio's distribution was overwhelmingly mobile-native, with the majority of its sessions occurring inside a handheld application, giving it a uniquely sticky retail user base that Binance-owned CoinMarketCap struggled to replicate in mobile form.
Is Blockfolio still operating today?
No. Blockfolio and its successor application, FTX, are defunct. The intellectual property, user databases, and source code are assets within the FTX Trading Ltd. Chapter 11 estate, currently overseen by CEO John J. Ray III and subject to ongoing monetization efforts for creditor recovery.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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