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Braavo Capital
Braavo Capital provides financing to subscription app businesses. It was founded in New York in 2015 and has provided over $2 billion in funding over its...
Braavo Capital
Braavo Capital provides financing to subscription app businesses. It was founded in New York in 2015 and has provided over $2 billion in funding over its 10-year history.
General information
Firm type
Asset Manager
Year founded
2015
AUM
$1B+
Location
Region
North America
Country
United States
City
New York
Corporate office
New York, NY, United States
Sector focus
Frequently asked questions
How does Braavo Capital structure its financing?
Braavo provides revenue-based advances, not equity or traditional term debt. Repayment is tied to a developer's ongoing app-store and advertising-platform revenues, allowing app businesses to access growth capital without dilution.
What types of app developers does Braavo serve?
Braavo focuses on mobile app and game developers that generate revenue through app stores, including those monetizing via in-app purchases, subscriptions, and advertising. Its underwriting pulls directly from platform data to evaluate these businesses.
Is Braavo Capital a venture capital firm?
No. Braavo is a specialty finance provider that issues non-dilutive revenue advances. Founders scale paid user acquisition using Braavo's capital, but the firm does not take equity stakes or board seats.
How does Braavo source and underwrite its deals?
Braavo uses direct integrations with app-store and advertising APIs to source and underwrite borrowers. Its algorithm analyzes revenue predictability, user retention, and campaign return on ad spend to generate funding offers without a manual pitch process.
Does Braavo Capital operate globally?
Braavo's model funds developers across geographies where the Apple App Store and Google Play operate, with a primary concentration in North America and other mature mobile markets. Its website indicates a global funding posture for app businesses.
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