Asset Manager

Updated:

Brady Corporation

Brady Corporation is an SEC-registered investment adviser in Grand Forks, ND, registered since 2024. The firm manages approximately $795 million in assets.

Brady Corporation

Brady Corporation is an SEC-registered investment adviser in Grand Forks, ND, registered since 2024. The firm manages approximately $795 million in assets. It has 11 employees and 8 investment advisers.

General information

Firm type

Asset Manager

Year founded

1914

Location

Region

North America

Country

United States

City

Grand Forks

Corporate office

Milwaukee, WI, United States

Principals

Russell Shaller

President and CEO

Sector focus

Industrial Tech

Frequently asked questions

Is Brady Corporation a family office or asset manager?

Brady Corporation is neither a family office nor a traditional asset manager. It is a publicly traded industrial manufacturer listed on the New York Stock Exchange (BRC) that generates revenue by manufacturing and selling identification, safety, and tracking products. The firm does not manage third-party capital or a family fortune.

How does Brady Corporation deploy its capital?

Brady deploys capital as a strategic corporate acquirer, buying niche manufacturing and technology firms that complement its core identification and safety business. Recent acquisitions include the French engraving-equipment maker Gravotech in 2018 and the Finnish RFID firm Nordic ID in 2021. These are balance-sheet acquisitions, not fund investments.

Who runs investment decisions at Brady Corporation?

Capital-allocation and acquisition decisions are led by the CEO and senior corporate-development team, operating under the oversight of a publicly elected board of directors. The current CEO, Russell Shaller, assumed the role in January 2024 after serving as President of the firm's Identification Solutions segment.

Is Brady Corporation involved in philanthropy or does it operate a foundation?

Brady maintains a community-engagement program that supports local nonprofits in its operating regions, primarily focused on STEM education and community health. This activity is modest in scale relative to the company's manufacturing revenue and operates separately from its core business objectives.

What geographies does Brady Corporation operate in?

Brady operates manufacturing, distribution, and sales facilities in over 20 countries across the Americas, Europe, and Asia-Pacific. Its regional structure is divided into Americas & Asia, Europe, and Australia segments, with the European footprint deepened significantly through the 2018 Gravotech acquisition.

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